Science & Technology
Thu, September 10, 2009Wed, September 9, 2009Tue, September 8, 2009Mon, September 7, 2009Fri, September 4, 2009Thu, September 3, 2009Wed, September 2, 2009Tue, September 1, 2009Mon, August 31, 2009Sun, August 30, 2009Fri, August 28, 2009Thu, August 27, 2009Wed, August 26, 2009Aberdeen Group : IBM and Aberdeen Research Offer New Online Green IT Assessment Tool
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Published in Science and Technology on Wednesday, September 2nd 2009 at 7:13 GMT by Market WireBOSTON, MA--(Marketwire - September 2, 2009) - [ IBM ] (
The tool automatically compares companies of a similar size. Large companies are compared with other large companies while midsize firms are compared with companies that have about the same number of employees.
The assessment helps companies determine their Green IT posture by benchmarking against Best-in-Class organizations, as identified through Aberdeen's PACE™ (Pressures, Actions, Capabilities & Enablers) research model. By completing a 10-minute online survey, participants receive a personalized summary of how they compare and can quickly identify the Green IT strategies, capabilities, and technologies used by companies with Best-in-Class performance. Participants can also receive an assessment of over a dozen KPIs (Key Performance Indicators) associated with determining the potential ROI that can be achieved from Green IT initiatives.
"This assessment tool will help companies quickly identify opportunities to improve their operational efficiency and provide them with a competitive advantage," said Rich Lechner, IBM vice president of energy and the environment. "IBM and Aberdeen have developed a simple way to help companies get started saving money, attracting the best talent and gaining new customers by focusing on sustainability."
"Aberdeen is pleased to partner with IBM and enable organizations to make timely, informed decisions on their Green IT strategies based on our industry research," said Andrew Boyd, President of Aberdeen. "The Assessment Tool Series, launched in 2004, has proven to be a very effective format to share research in a very personalized way."
For more information about the online Green IT assessment tool, visit: [ http://greenIT.aberdeen.com ]
To access a complimentary copy of recent Aberdeen research, see: [ http://research.aberdeen.com ]
About IBM
For more information about IBM's commitment to providing Green and Beyond solutions, go to: [ http://www.ibm.com/ibm/green/index.shtml ]
About Aberdeen Group, a Harte-Hanks Company
Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit [ Aberdeen ] or call (617) 723-7890, or to learn more about [ Harte-Hanks ], call (800) 456-9748.
© 2009 Aberdeen Group, Inc., a Harte-Hanks Company 451 D Street, Suite 710 Boston, Massachusetts 02210-1928 Telephone: (617) 854-5200 Fax: (617) 723-7897 [ www.aberdeen.com ]
