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Aberdeen Group : IBM and Aberdeen Research Offer New Online Green IT Assessment Tool

^{Published on 2009-09-02 07:13:21 - Market Wire}
 

BOSTON, MA--(Marketwire - September 2, 2009) - [ IBM ] (NYSE: [ IBM ]) and [ Aberdeen Group ], a Harte-Hanks Company (NYSE: [ HHS ]), today announced the availability of a new online assessment tool designed specifically for organizations seeking to improve their Green IT capabilities, performance and ROI. The tool, which utilizes Aberdeen's primary research in Green IT and Sustainability, helps companies of all sizes identify potential areas for improvement, including server and data center virtualization, energy efficiency, end-user collaboration, and recommends steps that companies should take to address these capabilities and achieve ROI from their Green IT investments.

The tool automatically compares companies of a similar size. Large companies are compared with other large companies while midsize firms are compared with companies that have about the same number of employees.

The assessment helps companies determine their Green IT posture by benchmarking against Best-in-Class organizations, as identified through Aberdeen's PACE™ (Pressures, Actions, Capabilities & Enablers) research model. By completing a 10-minute online survey, participants receive a personalized summary of how they compare and can quickly identify the Green IT strategies, capabilities, and technologies used by companies with Best-in-Class performance. Participants can also receive an assessment of over a dozen KPIs (Key Performance Indicators) associated with determining the potential ROI that can be achieved from Green IT initiatives.

"This assessment tool will help companies quickly identify opportunities to improve their operational efficiency and provide them with a competitive advantage," said Rich Lechner, IBM vice president of energy and the environment. "IBM and Aberdeen have developed a simple way to help companies get started saving money, attracting the best talent and gaining new customers by focusing on sustainability."

"Aberdeen is pleased to partner with IBM and enable organizations to make timely, informed decisions on their Green IT strategies based on our industry research," said Andrew Boyd, President of Aberdeen. "The Assessment Tool Series, launched in 2004, has proven to be a very effective format to share research in a very personalized way."

For more information about the online Green IT assessment tool, visit: [ http://greenIT.aberdeen.com ]

To access a complimentary copy of recent Aberdeen research, see: [ http://research.aberdeen.com ]

About IBM

For more information about IBM's commitment to providing Green and Beyond solutions, go to: [ http://www.ibm.com/ibm/green/index.shtml ]

About Aberdeen Group, a Harte-Hanks Company

Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit [ Aberdeen ] or call (617) 723-7890, or to learn more about [ Harte-Hanks ], call (800) 456-9748.

© 2009 Aberdeen Group, Inc., a Harte-Hanks Company 451 D Street, Suite 710 Boston, Massachusetts 02210-1928 Telephone: (617) 854-5200 Fax: (617) 723-7897 [ www.aberdeen.com ]