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Flowfinity Wireless Inc.: UPDATE: Flowfinity(R) Announces a Fast and Cost Effective Way to Conduct Retail Audits

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^{Published in Science and Technology on Tuesday, August 25th 2009 at 15:17 GMT by Market Wire}  

VANCOUVER, BC--(Marketwire - August 25, 2009) - Flowfinity Wireless Inc., a leading provider and enabler of adaptable smartphone business applications, today announces the release of mobile Retail Performance Management (RPM) applications for conducting retail audits on BlackBerry® smartphones from Research In Motion (NASDAQ: [ RIMM ]) (TSX: [ RIM ]). Retail Performance Management is all about improved insight into the retail channel. Where once the results from retail audits took weeks to get into management reports, now, with Flowfinity's latest mobile retail audit application, takes only minutes. The Flowfinity approach enables any consumer goods manufacturer to acquire retail performance intelligence quickly, and to gain immediate insight. This accelerated information flow enables Fast Moving Consumer Goods (FMCG) companies to be highly responsive to the retail market, giving them a distinct competitive advantage.

Flowfinity Retail Performance Management (RPM) applications replace traditional clipboards and spreadsheets with smartphone-based surveys that deliver key performance indicators (KPI) on products and competition instantly to management following routine retail audits. Flowfinity's award winning mobile retail audit solutions enable better insight and decision making for Fast Moving Consumer Goods (FMCG) companies while reducing costs and improving productivity.

"Better insight is key to managing fast moving consumer goods in highly competitive retail channels," states Eric Ginsburg, Associate Manager for Sales Operations, H.J. Heinz. "Flowfinity's customizable BlackBerry applications gave us a greater ability to influence performance at the retail level through faster access to detailed reports."

"One of my customers reported a 75% cost reduction of operating their retail surveys using Flowfinity's solution in comparison to their previous fully-outsourced, paper-based approach of collecting sales channel data," says Larry Wilson, VP Sales and Marketing, Flowfinity Wireless, "... an annual saving of over $250,000 for my client!"

Flowfinity's RPM applications are easy to deploy, customize, and update, and do not require programming or expensive IT projects to implement. In addition, the generation of real-time management reports on brand performance greatly reduces the response cycle between the field and management. To meet the needs of both enterprise and small and medium businesses (SMB), Flowfinity created two RPM releases:

 -- Flowfinity Audits for Retail Performance Management: an out-of-the-box retail audit solution with powerful built-in reporting functionality ideal for SMB's or enterprise clients needing a quick audit solution with immediate reporting. -- Flowfinity Actions for Retail Performance Management: a fully customizable retail audit application that remains simple to deploy and update but allows for workflow processes and more customized reporting functionality for enterprise clients with more complex requirements or integration with other systems. 

[ More details on the retail audit solutions from Flowfinity ] (link to: [ www.quickretailaudits.com ])

About Flowfinity Wireless

Flowfinity Wireless is an established provider of business applications to improve the productivity of mobile professionals and empowers businesses to better manage the flow of information that drives critical processes and decisions. Partnered with wireless carriers across the globe, Flowfinity is a leading provider of adaptable applications and fully integrated solutions for the wireless enterprise. Flowfinity is a Gold Certified Microsoft Partner and is a member of the BlackBerry® ISV Alliance Program. Today, Flowfinity has a growing base of customers and partners in the United States, Canada, Australia and Europe. Reach Flowfinity Wireless at [ www.flowfinity.com ].

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.