Science & Technology
Science and Technology
Science and Technology
Wed, February 25, 2009 CSG?s Prairie Interactive Messaging Announces Customer Interaction Solution Suite for the Retail Industry
ENGLEWOOD, Colo.--([ BUSINESS WIRE ])--Prairie Interactive Messaging, a CSG Systems (NASDAQ: CSGS) company, today announced the release of its Customer Interaction Solutions Suite, designed for the retail industry.
This multi-channel communications suite will help retailers connect with their customers using a blend of the individual customer's preferred communication channels through an integrated messaging suite that combines interactive voice, SMS/text, email and print communications. This allows retailers to communicate with individual customers about special offers, discounts and other incentives on a personal level.
By leveraging the advanced analytics capabilities of CSG's Quaero marketing analytics solution, also available to use with the Customer Interaction Solutions Suite, retailers can determine the communication channel preferences and appropriate messages for their customers, increasing the likelihood for higher response rates.
In addition, the new solution offers Mobile Couponing, which allows retailers to deliver coupons and other incentives to purchase goods and services directly to a consumer's mobile phone.
"Today's consumer is constantly bombarded with information and advertisements. By offering a variety of ways to reach consumers, retailers can communicate with their customers in the way their customer prefers, increasing the chances that their messages will reach their target audience," said Ann Cannon, vice president at Prairie Interactive Messaging. "Mobile Couponing is just one example of how our new suite gives retailers new ways to not only interact, but also transact with their customers. Our solutions provide convenient, cost-effective ways for retailers to create additional revenue streams and ongoing brand loyalty with customers."
Prairie's Customer Interaction Solution Suite is designed to maximize response rates providing a cutting-edge way to supplement traditional marketing channels, such as in-store signage, on-line ads, TV ads, print ads and radio spots. Any combination of the communication channels across interactive voice, SMS/text, email and print can be combined together to create a seamlessly integrated communication solution.
The Customer Interaction Solutions Suite is the latest offering to leverage Prairie's multi-channel customer interaction capabilities, which currently facilitate over one billion customer interactions each year for its clients in the financial services, cable/direct broadcast satellite, telecom, healthcare, utilities, and in-home entertainment industries.
About Prairie Interactive Messaging, a CSG Company
Prairie Interactive Messaging, located in Omaha, Nebraska, has been providing inbound and outbound automated call processing solutions for nearly 20 years. In addition to automated voice processing, Prairie has developed a market-leading multi-channel communication platform integrating inbound and outbound interactive voice, SMS/text messaging, print, email and fax. As a market leader for automated collections, workforce communications, marketing communications, and numerous other custom solutions for a large and varied customer base, Prairie Interactive Messaging helps the world's leading companies communicate on a personal level with their customers. Prairie Interactive Messaging (formerly Prairie Voice Services) was recently acquired by CSG Systems (NASDAQ: CSGS) of Englewood, Colorado, a market leader in customer interaction management and billing solutions. Prairie's consultative approach results in applications designed specifically to meet each client's individual business objectives. For more information on Prairie Interactive Messaging, visit [ www.prairie.csgsystems.com ].
About CSG Systems
Headquartered in Englewood, Colorado, CSG Systems International (NASDAQ: CSGS) is a customer interaction management company that provides software- and services-based solutions that help clients engage and transact with their customers. With a 25-year heritage in providing customer management and billing solutions to North American cable and direct broadcast satellite companies, CSG has broadened its customer interaction management capabilities to proudly serve this client base as well as new, highly competitive industries including financial services, healthcare, utilities and more. Today, CSG's solutions reach more than half of all U.S. households each month and manage over $36 billion in transactions annually on its clients' behalf. For more information, visit our website at [ www.csgsystems.com ].
