Science & Technology 
Science and Technology
Science and Technology 
Tue, February 10, 2009
Quaero: Quaero Serves Up Marketing Services to More Than 729,000 United States Tennis Association Members
CHARLOTTE, NC--(Marketwire - February 10, 2009) - Quaero, a CSG Systems (
The USTA is a recognized leader in promoting and developing the sport's growth on every level in the United States, from local communities to the highest level of the professional game. Using a membership renewal model, instead of a manual process, the organization can more effectively determine how and when to target members for renewal with greater results. Quaero hosts USTA's membership database and uses predictive analytics and modeling to help the organization more effectively communicate with its members.
"Quaero's solution gives us a complete member view to see an individual's participation across all programs and tournaments," said Barrie Markowitz, managing director of membership, USTA. "We have a deeper understanding of player behavior through the data we collect from our campaigns and can use our improved insight to increase member retention and drive membership growth."
"The USTA is a perfect example of how we build strong, long-lasting relationships with our clients," said Naras Eechambadi, senior vice president and general manager, Quaero. "Our success is predicated on our clients' ability to interact more effectively with their customers; we believe this extension is a testament to our ability to do just that."
About USTA
The USTA is the national governing body for the sport of tennis in the U.S. and the leader in promoting and developing the growth of tennis at every level -- from local communities to the highest level of the professional game. A not-for-profit organization with 725,000 members, it invests 100% of its proceeds in growing the game. It owns and operates the US Open, the highest attended annual sporting event in the world, and launched the Olympus US Open Series linking 10 summer tournaments to the US Open. In addition, it owns the 94 Pro Circuit events throughout the U.S., and selects the teams for the Davis Cup, Fed Cup, Olympic and Paralympic Games. The USTA philanthropic entity, USTA Serves, provides grants and scholarships and through tennis, helps underserved youth and people with disabilities to improve academics, build character and strive for excellence. For more information on the USTA, log on to usta.com.
About Quaero
Quaero, a CSG solution, uses customer intelligence to help clients shift from traditional campaign-driven marketing to real-time, multichannel customer interaction. Quaero experts blend strategy and analytics with performance management and technology to establish dialogues that improve the customer experience while increasing overall customer value. Headquartered in Charlotte, NC, the Quaero solutions group provides marketing services to category-leading clients within the Financial Services, Pharmaceutical/Healthcare, Travel and Leisure, Media, Consumer and High Tech industries. For more information, call 1-877-570-2199 or visit [ www.quaero.com ].
About CSG Systems
Headquartered in Englewood, Colorado, CSG Systems (
Forward-Looking Statements
This news release contains forward-looking statements as defined under the Securities Act of 1933, as amended, that are based on assumptions about a number of important factors and involve risks and uncertainties that could cause actual results to differ materially from what appears in this news release. These factors include, but are not limited to: 1) the concentration of approximately two-thirds of CSG's revenues with four clients; as a result, the loss of business from any one of those clients could potentially have a material adverse impact to CSG's financial results; 2) continued market acceptance of CSG's Advanced Convergent Platform (ACP) and related products and services; 3) CSG's ability to continuously develop and enhance products in a timely, cost-effective, technically advanced and competitive manner; 4) CSG's dependency on the North American communications industry; as a result, key market factors such as further industry consolidation, new market entrants that may not be clients of CSG, economic conditions, and/or the financial status of CSG clients may affect CSG's ability to maintain and expand market share; 5) increasing competition in our market from companies of greater size and with broader presence in the communications sector, thus exerting greater influence over client buying decisions; 6) CSG's ability to successfully integrate and manage acquired businesses, technology or assets to achieve the expected strategic, operating and financial goals established for such acquisitions; 7) CSG's continued ability to protect its intellectual property rights; and 8) CSG's dependency on a variety of computing environments and communications networks, thus subjecting CSG to the risks of extended interruptions, outages, unauthorized access and corruption of data. This list is not exhaustive and readers are encouraged to review the additional risks and important factors described in CSG's reports on Forms 10-K and 10-Q and other filings made with the SEC.