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Schaeffer's Sentiment Snapshot: Apple Inc. (AAPL)

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  Published in Science and Technology on Monday, February 23rd 2009 at 12:42 GMT, Last Modified on 2009-02-23 12:43:22 by Market Wire
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CINCINNATI--([ BUSINESS WIRE ])--Though the shares of iPhone issue Apple Inc. (NASDAQ: AAPL) are leading the tech sector into the red today, bullish bettors aren't discouraged. The stock's April 90 and 100 calls are among the most popular on the Pacific Stock Exchange this afternoon, with a combined volume of more than 14,000 contracts crossing the tape. Also seeing heavy volume is the security's March 100 call, with more than 7,500 contracts changing hands across all 6 exchanges.

In comparison, the most active bearish bet is AAPL's March 80 put, which has seen volume of fewer than 6,800 contracts cross the tape so far today.

The optimistic option activity comes despite a negative analyst note from Morgan Stanley. This morning, the brokerage firm lowered its PC unit and average-selling-price (ASP) predictions for 2009 and 2010, citing cannibalization from netbooks – which are inexpensive versions of notebooks – and weaker-than-expected demand.

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