Science & Technology
Science and Technology
Science and Technology
Thu, February 26, 2009
Keynote Helps Retailers Survive Recession with New Web Portal
SAN MATEO, Calif.--([ BUSINESS WIRE ])--As the effects of the deepening recession continue to dramatically alter the retail landscape, Keynote Systems (Nasdaq:KEYN), the global leader in [ on-demand mobile and Internet test & measurement solutions ] for continuously improving the [ online experience ], today announced [ the Online Retailer Survival Guide. ] The Survival Guide is a Web portal designed to help online retailers improve the performance and usability of their Web sites. To access the Survival Guide visit: [ http://www.keynote.com/retailer ].
In the current bleak economic environment a number of important trends have emerged to present online retailers with new opportunities for sales growth. The first trend is that consumers are increasingly going online to price shop and research the best deals. The second trend is that while many brick and mortar stores are closing, retail chains continue to invest heavily in their online channels.
As a result of these industry developments, retailers are increasingly relying on their online channels to retain customer loyalty and capture sales. As the volume of site visitors increases, the question that arises is: Are online retail sites up to the challenge of handling higher traffic loads while continuing to meet the high expectations for site performance that today's online customer has?
"Keynote has created a one-stop shop for retailers interested in improving Web site performance," said Dan Richards, product manager at Keynote. "The portal, available for free, combines expertise and on-demand tools to support retailers."
[ The Online Retailer Survival Guide ] is designed to help retailers address performance challenges with useful tools, tips and actionable insights gleaned from real world experience working with online retailers to optimize the performance of their Web sites. The portal will include past learnings in the critical areas related to managing, measuring and improving Web performance, including best practices for Web site monitoring and load testing.
The Survival Guide also contains the latest results from Keynote's benchmarking indices and research studies into service levels and customer experience of multiple online retail sectors (apparel, electronics, books & music).
Finally, the Online Retailer Survival Guide will provide site registrants with an online video library rich in customer videos, educational webcasts and product demonstrations providing visual examples for understanding how to properly test the scalability of your retail Web site.
Given the current economic conditions retailers must continuously improve the experience of their online customers to capture sales and weather the storm. The Survival Guide [ portal ] is a rich resource giving retailers a leg up.
About Keynote
Keynote Systems (Nasdaq "KEYN") is the global leader in on-demand test & measurement solutions for continuously improving the online experience. For over a decade, Keynote has been providing measurement data and testing capabilities that allow companies to understand and improve their customers' online and mobile experience. Keynote has four test and measurement businesses: Web performance, mobile quality, streaming & VoIP, and customer experience/UX.
Known as The Mobile and Internet Performance Authority™, Keynote has a market-leading infrastructure of 2,600 measurement computers and mobile devices in over 240 locations around the world. Keynote's 2,800 customers represent top Internet and mobile companies including American Express, Dell, Disney, eBay, E*TRADE, Expedia, Microsoft, SonyEricsson, Sprint, T-Mobile, Verizon, Vodafone and YouTube.
Keynote Systems, Inc. is headquartered in San Mateo, California and can be reached at [ www.keynote.com ] or by phone in the U.S. at 1-800-KEYNOTE.
Keynote, The Internet Performance Authority, Perspective and WebEffective are registered trademarks and The Mobile and Internet Performance Authority and True Experience are trademarks of Keynote Systems, Inc. Other trademarks are the property of their respective owners. © 2009 Keynote Systems, Inc.
