H&M to use digital clones of models in ads and social media

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H&M to use digital clones of models in ads and social media

^{Published on 2025-03-27 20:22:22 - BBC}

Fashion retailer H&M is to use artificial intelligence (AI) to create digital "twins" of 30 models. It says it will use the AI doppelgangers in some social media posts and marketing in the place of humans,

H&M has announced plans to utilize digital clones of models in their advertising and social media campaigns, aiming to reduce the environmental impact of traditional photoshoots. This initiative involves creating digital replicas of real models, which can then be used in various virtual settings without the need for physical travel or extensive production setups. The move is part of a broader trend in the fashion industry towards sustainability, where companies are exploring digital solutions to minimize their carbon footprint. These digital models will appear in online ads, social media posts, and possibly virtual reality environments, offering a new way to showcase clothing and accessories. This approach not only helps in reducing travel-related emissions but also allows for greater flexibility in how and where products can be displayed.

Read the Full BBC Article at:
[ https://www.msn.com/en-au/news/techandscience/h-m-to-use-digital-clones-of-models-in-ads-and-social-media/ar-AA1BMafl ]

N@N

H&M to use digital clones of models in ads and social media