H&M to use digital clones of models in ads and social media

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H&M to use digital clones of models in ads and social media

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H&M to use digital clones of models in ads and social media

//science-technology.news-articles.net/content/2 .. al-clones-of-models-in-ads-and-social-media.html

Published in Science and Technology on Thursday, March 27th 2025 at 20:22 GMT by BBC

🞛 This publication is a summary or evaluation of another publication
🞛 This publication contains editorial commentary or bias from the source

Fashion retailer H&M is to use artificial intelligence (AI) to create digital "twins" of 30 models. It says it will use the AI doppelgangers in some social media posts and marketing in the place of humans,

2025-03-27 231 x 130 / 5779 Bytes

H&M has announced plans to utilize digital clones of models in their advertising and social media campaigns, aiming to reduce the environmental impact of traditional photoshoots. This initiative involves creating digital replicas of real models, which can then be used in various virtual settings without the need for physical travel or extensive production setups. The move is part of a broader trend in the fashion industry towards sustainability, where companies are exploring digital solutions to minimize their carbon footprint. These digital models will appear in online ads, social media posts, and possibly virtual reality environments, offering a new way to showcase clothing and accessories. This approach not only helps in reducing travel-related emissions but also allows for greater flexibility in how and where products can be displayed.

Read the Full BBC Article at:
[ https://www.msn.com/en-au/news/techandscience/h-m-to-use-digital-clones-of-models-in-ads-and-social-media/ar-AA1BMafl ]