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Havas Media Network launches data and technology practice in Africa

Havas Media Network launches data and technology practice in Africa


Published on 2025-02-12 19:22:17 - MSN
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  • Havas Media Network's consultancy dedicated to accelerating clients' understanding of customer data and improving return on investment through analytics and machine learning. Following recent launches in India,

Havas Media Network has launched a new Data and Technology Practice in Africa, aimed at enhancing its service offerings through advanced data analytics and technology solutions. This initiative is part of a broader strategy to drive growth and innovation across the continent by leveraging data to inform and optimize media strategies. The practice will focus on providing clients with insights derived from data to improve decision-making, campaign performance, and overall marketing effectiveness. It will also integrate Havas's global resources with local market knowledge to tailor solutions that meet the unique needs of African markets. The launch underscores Havas's commitment to digital transformation and its ambition to lead in the application of data science within the advertising and media sector in Africa.

Read the Full MSN Article at:
[ https://www.msn.com/en-za/technology/data-science/havas-media-network-launches-data-and-technology-practice-in-africa/ar-AA1yVTHg ]
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