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Data I/O Announces New Sales Representative Partnership With LaPa Enterprise

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^{Published in Science and Technology on Thursday, March 10th 2011 at 10:45 GMT by Market Wire}  

REDMOND, WA--(Marketwire - March 10, 2011) - Data I/O Corporation (NASDAQ: [ DAIO ]), the leading provider of manual and automated device programming solutions, announced the company completed a sales representative agreement with LaPa Enterprise.

LaPa will represent Data I/O in Northern California and Northern Nevada. With headquarters in Newark, CA, LaPa provides the latest electronic production equipment to the electronics assembly industry.

"Data I/O is thrilled to partner with LaPa in Northern California and Northern Nevada," notes David Boak, Director of Sales, Americas at Data I/O. "LaPa is a dynamic representative organization focusing on innovative solutions aligns well with Data I/O's approach to the market. We're looking forward to the impact they will have on the territory."

"With exciting new programming technology, Data I/O adds valuable new products filling a need with LaPa's customer base," said Larry Aderman, owner of LaPa Enterprise.

Additional company information is available at: [ www.lapaent.com ]

About Data I/O
With over 35 years of expertise in delivering intellectual property to programmable devices, Data I/O offers complete, integrated manufacturing solutions in wireless, automotive, programming center, semiconductor, and industrial control market segments for OEM, ODM, EMS and semiconductor companies. Data I/O provides hardware and software solutions for turn-key programming and device testing services, as well as in-system (on-board), in-line (right before use at the SMT line), or in-socket (off-line) programming with special manufacturing options such as serialization, traceability, version control, statistical data logging, co-planarity test, and bad block management. These solutions are scalable for small, medium and large volume applications with different device mixes. For further information on Data I/O, please visit [ www.dataio.com ] or call 800-426-1045.