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PURE TECHNOLOGIES ANNOUNCES OVER $4 MILLION IN NEW WORK

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^{Published in Science and Technology on Monday, March 7th 2011 at 3:21 GMT by Market Wire}  

CALGARY, March 7 /CNW/ - Pure Technologies Ltd., ("Pure") (TSXV: PUR) is pleased to announce today it has recently been awarded new work in Canada and the U.S. for a combined value of over $4 million.

Technologies and services provided by Pure as part of these new projects include electromagnetic assessment of prestressed concrete cylinder pipe (PCCP); robotically-assisted video inspections; leak detection surveys utilizing SmartBall^®; and professional engineering services by Jason Consultants LLC, a wholly-owned subsidiary of PureService Inc.

Canada and the U.S. remain strong areas of growth for the company.  This new work demonstrates the growing interest by water and wastewater utilities in Pure's asset management technologies and services.  Specifically, utilities in North America are faced with aging infrastructure and therefore need to maximize the life of these assets; Pure is one of the few companies worldwide that is able to fulfill this need.

About Pure Technologies Ltd.

Pure Technologies Ltd. is an international asset management technology and services company which has developed patented technologies for inspection, monitoring and management of critical infrastructure around the world.  Pure's business model incorporates four distinct but complementary business streams:

• Sales of proprietary monitoring technologies for pipelines, bridges and structures (SoundPrint®, SoundPrint® AFO);
• Recurring revenue from data analysis and site maintenance for these technologies, and from technology licensing;
• Premium technical services including inspection, leak detection and condition assessment (P-Wave®, SmartBall®, Sahara®, PipeDiver™, PureRobotics™);
• Specialized engineering services in areas related to asset management, primarily in the area of pipeline condition assessment for water and wastewater infrastructure (Openaka Corp., Price Brothers UK Ltd, and Jason Consultants).

Forward-Looking Statements

This release contains forward-looking statements.  Forward-looking statements, without limitation, may contain the words "believes", "expects", "anticipates", "estimates", "intends", "plans", or similar expressions.  Forward-looking statements are not guarantees of future performance.  They involve risks, uncertainties and assumptions and the Company's actual results could differ materially from those anticipated.  Forward-looking statements are based on the opinions and estimates of Management at the date the statements are made, and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those projected in the forward-looking statements.  In the context of any forward-looking information please refer to risk factors detailed in, as well as other information contained in, the Company's filings with Securities Regulators ([ www.sedar.com ]).

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"The TSX Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of this release"