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Adobe Named a Leader in Online Testing and Optimization by Independent Research Firm

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  Published in Science and Technology on Tuesday, August 17th 2010 at 21:40 GMT by Market Wire
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SAN JOSE, Calif.--([ BUSINESS WIRE ])--Adobe Systems Incorporated (Nasdaq:ADBE) today announced that [ Adobe Test&Target ], its flagship online testing and optimization solution, was recently recognized as a Leader in [ aThe Forrester Wavea": Online Testing, Q3 2010a report ]. The independent report evaluated eight online testing vendors across 82 comprehensive criteria such as management, reporting and usability of vendorsa™ current offerings, support for a variety of testing techniques, clear product strategy and client satisfaction rankings.

"overall application usability, customer satisfaction, and content support."

aOnline testing provides a mechanism for applying the principles of quantitative analysis to improve the Web site experience and drive metrics that affect the bottom line,a wrote the recently published report. aAdobe Test&Target is a component of [ Adobea™s Online Marketing Suite ], and the companya™s historical strength in Web measurement and analytics shines through to its perspective on online testing. Test&Target exhibits strength in almost every dimension evaluated.a

Adobea™s position as a Leader in the online testing evaluation was also attributed to its aconsistent strength across the full range of capabilitiesa and asupport for integration with the Web marketing ecosystem.a Additionally, Adobe Test&Target was found to excel in aoverall application usability, customer satisfaction, and content support.a

Adobe received high scores across criteria such as campaign management, testing, integration, service and support, product strategy and corporate strategy. In addition, Adobe received the highest score in quality of customer references, earning the only 5-out-of-5 rating in that category.

aWe think that Forrester Researcha™s report is timely and shows that marketers are indeed getting more sophisticated,a said Aseem Chandra, vice president, product marketing, Omniture Business Unit, Adobe. aMany marketers are now incorporating online analytics with testing strategies to ensure the right content is getting in front of the right audience at the right time, giving them a distinct competitive advantage. We will continue to expand Test&Target and the entire Adobe Online Marketing Suite to help customers transform their businesses to better meet visitor needs, improve marketing content performance and generate real business value.a

A free copy of aThe Forrester Wavea": Online Testing, Q3 2010a report is available [ here ].

About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information a" anytime, anywhere and through any medium. For more information, visit [ www.adobe.com ].

© 2010 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo and Adobe Test&Target are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.