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Digital Angel Qualified to Sell Destron Fearing Animal ID Tags in Finland

^{Published on 2010-07-27 06:30:47 - Market Wire}
 

SO. ST. PAUL, Minn.--([ BUSINESS WIRE ])--Digital Angel (NASDAQ: DIGA), an advanced technology company in the field of animal identification and emergency identification solutions, announced today that Destron Fearing has been qualified to sell electronic identification tags in Finland. Destron Fearing became the first company to enter Finland and compete with Allflex, a French animal identification company, who had previously been the only qualified supplier of electronic identification tags for livestock.

"Our readers have been in high demand because of its compatibility with the NeuroCattle software. The functionality of this system will only be guaranteed when it is used with Destron Fearing products, so we expect to see a similar level of demand for our electronic identification tags as well"

Destron Fearing first entered Finland in 2009 when its readers were qualified and introduced as part of a web based farm management software solution ([ www.NeuroCattle.com ]) created by NeuroAgent Ltd., a Finnish company specializing in software solutions utilizing RFID technology.

aOur readers have been in high demand because of its compatibility with the NeuroCattle software. The functionality of this system will only be guaranteed when it is used with Destron Fearing products, so we expect to see a similar level of demand for our electronic identification tags as well,a said Dan Ellsworth, Vice President of Sales and Marketing.

Through its partnership with ID-Import, a Finnish import company specializing in RFID-devices, Destron Fearing began selling electronic identification tags for cattle on July 19, 2010 and will introduce electronic identification tags for sheepa™s in early August.

aOur plan is to have NeuroCattle software users serve as our initial customer base in Finland. We see additional areas for growth in the country and expect demand for Destron Fearing tags to increase as Finland moves towards the adoption of electronic tagging within other livestock groups,a Ellsworth added.

About Destron Fearing and Digital Angel

Destron Fearing is a subsidiary of Digital Angel (NASDAQ: DIGA), an advanced technology company in the field of animal identification and emergency identification solutions. Digital Angel's products are utilized around the world in such applications as pet identification, using its patented, FDA-approved implantable microchip; livestock identification and herd management using visual and radio frequency identification (RFID) ear tags; and global positioning systems (GPS) search and rescue beacons for army, navy and air force applications worldwide. For further information please visit [ www.destronfearing.com ] and [ www.digitalangel.com ].

Safe Harbor Statement

This press release contains certain "forward-looking" statements (as such term is defined in the Private Securities Litigation Reform Act of 1995). Forward-looking statements included in this press release include, without limitation, those concerning expectations regarding the expected benefits of the technology and impact of the new orders on the Company's financial results. These forward-looking statements are based on the Company's current expectations and beliefs and are subject to a number of risks, uncertainties and assumptions. Additional information about these and other factors that could affect the Company's businesses is set forth in the Company's Form 10-K under the caption "Risk Factors" filed with the Securities and Exchange Commission ("SEC") on April 1, 2010, and subsequent filings with the SEC. The Company undertakes no obligation to update or release any revisions to these forward-looking statements to reflect events or circumstances after the date of this statement or to reflect the occurrence of unanticipated events, except as required by law.