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SanDisk and Tisto Launch First-of-Its-Kind Initiative to Create Crowd-Sourced Music Video Using Mobile Phone Footage

^{Published on 2010-07-20 04:55:46 - Market Wire}
 

MILPITAS, Calif.--([ BUSINESS WIRE ])--SanDisk Corporation (NASDAQ:SNDK), the global leader in flash memory cards, today announced that it is partnering with Tisto, the worlda™s No.1 DJ, to create a crowd-sourced music video using mobile phone footage from concert audiences around the world¹. Consumers who attend Tisto concerts can contribute footage from the events, and customers who purchase specially marked SanDisk microSDHCa" cards can download exclusive tracks created by Tisto for his aWhata™s Nexta virtual mix CD.

"Tistoa™s concert audiences are going to help create a professional music video shot using mobile phones"

SanDisk will sponsor select Tisto concerts throughout North America and Europe. During each event, the audience will be encouraged to record their concert experience using mobile phones while Tisto performs a track from the exclusive mix offered to SanDisk customers. Concert-goers can upload their footage to [ www.wakeupyourphone.com/tiesto ], and later Tisto will select his favorite fan-generated clips for use in the tracka™s official music video.

aTistoa™s concert audiences are going to help create a professional music video shot using mobile phones,a said Bob Oa™Keefe, vice president, retail marketing, SanDisk. aConsumers are already taking mobile videos every day, and SanDisk is giving Tistoa™s fans the opportunity to showcase the power of todaya™s handsets.a

Smartphones do more than place calls; they serve as mobile offices, music players, movie theaters, cameras and camcorders, GPS devices and gateways to the mobile Internet. These features produce large files that can quickly fill a phonea™s onboard storage capacity. SanDisk microSDHC cards provide consumers with maximum freedom and flexibility in how they create and distribute content, letting them enjoy their mobile phones without worrying about running out of storage.

aI love the way technology is evolving. Ita™s amazing that SanDisk is the little memory card inside all of those phones and cameras every night,a said Tisto. aEveryone is a photographer and movie maker, and ita™s all happening in real time.a

Download Exclusive Tisto Content

SanDisk is also making available premium Tisto content for download from [ www.wakeupyourphone.com/tiesto ]; Tistoa™s aWhats Nexta mix contains five exclusive tracks and an extended mix. SanDisk is offering the content without charge to all customers who purchase a specially marked SanDisk microSDHC card*. The cards are available now in Europe, and will be available in North America starting in the fall.

About SanDisk

SanDisk Corporation is the global leader in flash memory cards a" from research, manufacturing and product design to consumer branding and retail distribution. SanDiska™s product portfolio includes flash memory cards for mobile phones, digital cameras and camcorders; digital audio/video players; USB flash drives for consumers and the enterprise; embedded memory for mobile devices; and solid state drives for computers. [ SanDisk ] is a Silicon Valley-based S&P 500 company, with more than half its sales outside the United States.

¹ Ranked #1 on DJList.com as of July 19, 2010; top-grossing DJ per Billboard mid-year 2010 Top 25 tour gross.

* Download content offer is available until 28/02/2011 in Europe and 03/31/2011 in North America.

SanDiska™s product and executive images can be downloaded from [ http://www.sandisk.com/corporate/media.asp ]

SanDiska™s web site/home page address: [ http://www.sandisk.com ]

SanDisk and the SanDisk logo are trademarks of SanDisk Corporation, registered in the United States and other countries. Wake Up Your Phone is a trademark of SanDisk Corporation. microSDHC is a trademark of SD-3C LLC. Other brand names mentioned herein are for identification purposes only and may be the trademarks of their respective holder (s).

This press release contains certain forward-looking statements, including expectations for new applications, features, markets, promotions and customers that are based on our current expectations and involve numerous risks and uncertainties that may cause these forward-looking statements to be inaccurate. Risks that may cause these forward-looking statements to be inaccurate include among others: the market demand for our products may grow more slowly than our expectations or there may be a slower adoption rate for these products in new markets that we are targeting, our products may not perform as expected and the other risks detailed from time-to-time in our Securities and Exchange Commission filings and reports, including, but not limited to, our annual report on Form 10-K and our quarterly reports on Form 10-Q. We do not intend to update the information contained in this press release.

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