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Chrome Launches Accessories Essentials, a New Online Accessories Selling Solution

^{Published on 2010-07-29 04:46:01 - Market Wire}
 

PORTLAND, Ore.--([ BUSINESS WIRE ])--Chrome® Systems Inc., a subsidiary of DealerTrack Holdings, Inc. (Nasdaq: TRAK) and an industry leader in managing automotive data, today announced the introduction of Accessories Essentials, an easy-to-use and cost-effective online accessories selling solution that can be integrated with any dealera™s website to create a virtual accessories department and increase the profit potential of every deal.

"Accessories are a key profit center for any dealership, potentially adding hundreds of dollars to every vehicle sale"

Thousands of U.S. auto dealers already use the Chrome Accessories Solution. Accessories Essentials is a simple, intuitive, user-friendly solution that is offered at a low price point and requires very little training, enabling dealer personnel to ramp up quickly and start selling. A comprehensive back-end customization portal allows dealerships to set pricing markups, installation and shipping options, and labor hours and rates. Dealers can also customize the solutiona™s color scheme to match their own branding.

The new solution can be used by dealers and other accessories retailers, and supports all major accessories catalogs. It includes thumbnail and larger product images of accessories, as well as aCool Ideasa video presentations that visually present accessorized vehicles. Chrome hosts, updates, and manages all of the data, creating a robust search capability that allows consumers to search by VIN a" with all accessories that match a vehicle displayed in a single list a" or by product category or part number. Customers can also compile and save awish listsa and come back to make a purchase when they are ready.

aAccessories are a key profit center for any dealership, potentially adding hundreds of dollars to every vehicle sale,a said Amit Maheshwari, general manager of DealerTrack Data Services. aChromea™s new Accessories Essentials is the easy and fast way to present consumers with a comprehensive online accessories showroom complete with eCommerce capabilities including PayPal, so they can immediately order online, or compile awish listsa™ that can be converted into orders. In todaya™s competitive environment, Chromea™s new solution is the streamlined and cost-effective way to meet consumer demand for vehicle personalization and drive increased revenue per deal.a

About Chrome ([ www.chrome.com ])

Chrome provides vehicle content, software, technology and services to deliver enterprise solutions to all segments of the automotive industry. Chrome pioneered the technology behind electronic vehicle configuration with the introduction of PC Carbook and since 1986 has collected, analyzed and enhanced arawa™ automotive data from all manufacturers. Chrome Systems Inc. is a subsidiary of DealerTrack Data Services, Inc., a DealerTrack Holdings, Inc. company (Nasdaq: TRAK).

Safe Harbor for Forward-Looking and Cautionary Statements

Statements in this press release regarding Accessories Essentials, including its benefit to dealers, and all other statements in this release other than the recitation of historical facts are forward-looking statements (as defined in the Private Securities Litigation Reform Act of 1995). These statements involve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of DealerTrack to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements.

Factors that might cause such a difference include the adoption by dealers of Accessories Essentials, the ability to update and maintain the product, and other risks listed in our reports filed with the Securities and Exchange Commission (SEC), including our Annual Report on Form 10-K for the year ended December 31, 2009. These filings can be found on DealerTrack's website at [ www.dealertrack.com ] and the SEC's website at [ www.sec.gov ]. Forward-looking statements included herein speak only as of the date hereof and DealerTrack disclaims any obligation to revise or update such statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events or circumstances.

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