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HP Helps Designers Push Limits of Innovation on Lifetime Televisiona?s Hit Series aProject Runwaya

^{Published on 2010-07-29 04:51:23 - Market Wire}
 

NEW YORK--([ BUSINESS WIRE ])--HP (NYSE:HPQ) today announced a second season of computer use by design contestants of Lifetime Televisiona™s hit show aProject Runway.a

"The HP and Intel design challenge a" where designers created custom fabric patterns for use in their final garments a" was one of our most popular episodes for season seven"

The use of HP technology allows the showa™s designers to realize and elevate their creative visions through the use of the latest HP touch-enabled PCs based on Intel® processors. aProject Runwaya season eight will premiere July 29 at 9 p.m. ET/PT on Lifetime.

Throughout season eight of aProject Runway,a designers have the option to trade pen and paper for HP PCs with Intel processors, giving them the ability to expand their vision and design strategy for each challenge.

aThe HP and Intel design challenge a" where designers created custom fabric patterns for use in their final garments a" was one of our most popular episodes for season seven,a said Lance Still, executive vice president, Promotions and Integrated Marketing, The Weinstein Company. aHPa™s touch-enabled computers are an exciting medium for the designers to work with, furthering the scope of what they can create. Stay tuned to see the inventive uses of technology in Project Runway season eight.a

HPa™s history of merging fashion and technology started with the unveiling of the HP Mini Vivienne Tam a[ digital clutch ]a notebook on the catwalk of Tama™s 2008 fashion show at New York Fashion Week. The companya™s collaboration with fashion trendsetters continued with Tam in [ 2009 ] and relationships with other fashion heavy hitters, such as a[ Project Runway ]a and this yeara™s trend-defining a[ Sex and the City 2 ]a film.

Technology on the show

The aProject Runwaya designers use the latest [ HP TouchSmart PCs ] and [ HP TouchSmart tm2 ] notebooks, both powered with [ Intel Corea" i5 processors ], to unleash their creativity throughout the season. Rotating its screen turns the TouchSmart tm2 into a digital sketchpad, which enables designers to sketch with a plethora of color and brush options.

The winning designer of season eight will receive a $50,000 prize package from HP and Intel to create, design and run his or her own business.

Viewers can visit [ www.mylifetime.com/projectrunway ] to find more information on the technology being used on the show and get a behind-the-scenes look at the designersa™ sketches.

About aProject Runwaya

Hosted by supermodel and fashion maven Heidi Klum, the hit series aProject Runwaya provides budding designers with an opportunity to launch their careers in fashion, under the watchful eye of mentor and Liz Claiborne Chief Creative Officer Tim Gunn. aProject Runwaya is 2010a™s No. 1 rated and most watched competitive reality program on ad-supported cable among Women 18-49, Women 25-54, Women 18+, Adults 18-49, Adults 18+ and Households.

aProject Runwaya is produced by The Weinstein Company, Miramax Films, Bunim-Murray Productions and Full Picture. Executive producers include Bob and Harvey Weinstein (Co-Chairmen of The Weinstein Company), Jon Murray and Sara Rea of Bunim-Murray Productions, Heidi Klum, and Jane Cha and Desiree Gruber of Full Picture. Barbara Schneeweiss oversees the production on behalf of The Weinstein Company.

About The Weinstein Company

The Weinstein Company (TWC) was created by Bob and Harvey Weinstein, the brothers who founded Miramax Films Corporation in 1979. TWC is a multimedia company that officially launched on Oct. 1, 2005.

About Lifetime Networks

Lifetime Networks is a diverse, multimedia company, committed to offering the highest quality entertainment and information programming that celebrates, entertains and supports women. Through its award-winning public affairs initiatives, the Company also advocates a wide range of issues affecting women and their families. Lifetime Television®, Lifetime Movie Network®, Lifetime Real Women® and Lifetime Digitala" (which includes [ myLifetime.com ], [ LMN.tv ], [ Lifetime Games ], [ Roiworld.com ], [ DressUpChallenge.com ], [ MothersClick.com ] and [ LifetimeMoms.com ]) are part of Lifetime Entertainment Services, LLC, a subsidiary of A&E Television Networks, LLC. A&E Television Networks is a joint venture of the Disney-ABC Television Group, Hearst Corporation and NBC Universal.

About HP

HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The worlda™s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP is available at [ http://www.hp.com ].

Intel and Core are trademarks or registered trademarks of Intel Corp. in the United States and other countries.

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, includingbut not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance or market share relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include macroeconomic and geopolitical trends and events; the execution and performance of contracts by HP and its customers, suppliers and partners; the achievement of expected operational and financial results; and other risks that are described in HPa™s Quarterly Report on Form 10-Q for the fiscal quarter ended April 30, 2010 andHPa™sother filings with the Securities and Exchange Commission, including but not limited to HPa™s Annual Report on Form 10-K for the fiscal year ended October 31, 2009. HP assumes no obligation and does not intend to update these forward-looking statements.

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