Science & Technology
Science and Technology
Science and Technology
Tue, May 18, 2010 
WALTHAM, MA and ORLANDO, FL--(Marketwire - May 18, 2010) - Unica Marketing Innovation Summit -- [ Unica Corporation ] (
The two companies will work together to satisfy the needs of a variety of marketing organizations across diverse industries. Together, they will enable:
Banking and insurance companies to let branches and field agents execute their own localized marketing campaigns with localized marketing materials within frameworks set at corporate headquarters
Retailers to balance central oversight with local empowerment in the production of localized or regional circulars and flyers
Telecommunications companies to automate the presentation of personalized messages on their web sites using dynamic creative styles
Travel and hospitality providers to execute outbound campaigns to prospective travelers through a variety of channels with messages automatically and consistently personalized for each recipient regardless of channel
"We welcome the opportunity to partner with Unica; together we can help marketers better manage their marketing assets, and in particular, provide more asset customization, localization, and personalization options to Unica customers with distributed marketing teams," said John Thomson, president and CEO, Saepio. "Combined, our solutions will greatly increase the effectiveness of our customers' marketing efforts."
"Unica and Saepio's products are highly complementary," said Elana Anderson, director of products, Unica. "We're excited about working with Saepio, a best-of-breed provider of distributed marketing technology, on both marketing and product integration. We know our customers will benefit greatly from this collaboration."
About Unica
Unica Corporation (
Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit [ www.unica.com ].
Note to Editors: Copyright 2010 Unica Corporation. Unica, the Unica logo, and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.
About Saepio
Saepio empowers marketers to plan and execute meaningful and engaging marketing campaigns across distributed networks and around the globe -- ensuring local relevance, brand consistency, speed to market and significant cost savings. The world's best known brands turn to Saepio's powerful software platform and extensive portfolio of support services to automate the marketing process, eliminate redundancy and ensure that all marketers connected to the brand -- whether global, distributed, franchise, VAR or chain store marketers -- have the assets and tools they need to quickly customize and execute campaigns. To learn more about Saepio, visit [ www.saepio.com ].
Forward-looking Statements
The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including those factors listed in the Company's Annual Report on Form 10-K for the fiscal year ended September 30, 2009 under "Risk Factors," which factors could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.
