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Wed, May 12, 2010

Media Alert: Unica Search Marketing Evangelist Presents at SMX Advanced London


Published on 2010-05-12 07:25:25 - Market Wire
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WALTHAM, MA--(Marketwire - May 12, 2010) -

WHAT: SMX Advanced London: May 17-18, 2010, Covent Garden
Barry Lloyd, search marketing evangelist at [ Unica ] to present in panel discussion titled "Beyond the Ordinary." This panel looks at innovative approaches to keyword research that help marketers find really significant keywords their customers are searching for, uncover competitors' keywords, mine the long tail for those elusive but truly valuable obscure search terms, and expand "virtual shelf space" in surprising and non-obvious ways.

All of Unica's offerings, including [ Unica Search ], will be showcased at the company's upcoming user conference, the [ Marketing Innovation Summit ], May 16-19, at the JW Marriott Grande Lakes in Orlando. For additional information on MIS, please visit [ www.mis2010.com/ ].

About Unica
Unica Corporation (NASDAQ: [ UNCA ]) is the recognized leader in [ marketing software ] solutions. Unica's advanced set of [ enterprise marketing management ] and [ on-demand marketing solutions ] empowers organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes. These solutions integrate and streamline all aspects of [ online and offline marketing ]. Unica's unique interactive marketing approach incorporates [ customer analytics ] and [ web analytics ], centralized decisioning, cross-channel execution, and integrated marketing operations. More than 1,500 organizations worldwide depend on Unica for their marketing management solutions.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit [ www.unica.com ].

Note to Editors: Copyright 2010 Unica Corporation. Unica, the Unica logo, and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

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