Science & Technology
Science and Technology
Science and Technology
Wed, May 19, 2010 Yahoo! Canada Builds Online Home for World Cup 2010 Fans
TORONTO--([ BUSINESS WIRE ])--Yahoo! Canada (NASDAQ:YHOO)continues its vision of becoming the centre of peoplesa™ online lives by delivering customized content across multiple platforms and innovative new products to Canadaa™s World Cup 2010 fans. As Canadians prepare to join hundreds of millions of soccer fans from around the world this June and July to celebrate the worlda™s biggest sporting event, Yahoo! Canada is creating an online home for Canadian soccer fans who want to access all the action from their desktop or web-enabled device.
"Will a country that has never won before win it all this year?"
aIta™s a big year for sports in Canada, and Yahoo! Canada is excited to continue providing original content and real-time coverage and insights for Canadians around the events that matter most to them. Whether ita™s the Vancouver 2010 Olympics, and now the World Cup, Yahoo! Canada is as passionate about providing leading online sports coverage as Canadians are about cheering for their favourite teams and home town athletes,a says Max Tremblay, Director of Marketing, Yahoo! Canada.
Yahoo! Keeps Fans Connected with Customized PC and Mobile Experiences
Yahoo! continues its tradition of providing sports fans with customized online and mobile experiences during World Cup 2010. Canadians can follow all the World Cup action online at [ http://g.ca.sports.yahoo.com/soccer/world-cup/ ]. Later this month, Yahoo! will also launch a comprehensive mobile site that Canadian soccer fans can access at [ http://ca.m.yahoo.com/worldcup ].
Yahoo! Innovation for the World's Largest Sports Event
Yahoo!a™s reign as a technology leader continues by kicking up the science for this yeara™s World Cup and offering the following innovations for fans:
- New Shortcuts in Yahoo! Search results that will launch in more than 25 markets throughout the summer. These Shortcuts will provide rich information such as photos, videos, schedules, live scores, stats, team information and news, right on the Search results page.
- Real-time scores, schedules and breaking news, all of which fans can have at their fingertips by downloading the [ Yahoo! Toolbar with World Cup coverage ]. The toolbar can be customized with a country-themed skin to support any competing team.
- Yahoo! Sports World Soccer 2010, a picka™em style fantasy soccer game available to Canadians that allows fans to select winners for each match of the World Cup at [ http://ca.wc.fantasysports.yahoo.com/ ].
- Yahoo!a™s first global online penalty shootout contest a" Yahoo! Penalty Shootout ([ penaltyshootout.yahoo.com ]) a" is set to launch at the end of May. Soccer fans will be able to compete with friends, other fans, and sworn soccer rivals from around the world for a chance to win the Yahoo! Sports Pass, tickets to any four premier sporting events in the world over the next four years.
- [ Predictalot ]from[ Yahoo! Labs ]is a fun experiment that puts the awisdom of the crowda about the World Cup to the test. Predictalot allows fans in every country to make millions of interesting predictions, like aHow many teams from Europe will advance to the quarterfinals?a or aWill a country that has never won before win it all this year?a
- Details about Yahoo!a™s global World Cup events will be available at [ facebook.com/YahooWorldFootball ].
Live Updates About the Action In South Africa
Both Yahoo!a™s PC and mobile platforms will allow fans to get breaking news and analysis, scores, player stats, live commentary and video from Yahoo! Canada Sports and will include:
- On-the-ground reporting from South Africa by award-winning sports writers Martin Rogers, who spent seven years as a soccer writer for the London Daily Mirror, covering the English Premier League, UEFA Champions League, UEFA Cup and international soccer; and Yahoo! Sports editorial team members Dan Wetzel and Les Carpenter.
- aWorld Soccer Roundupa, a daily video news show that will recap top stories and give information on upcoming World Cup events.
- Dirty Tackle, a leading soccer blog from editor Brooks Pecks and contributors Richard Whittall and Ryan Bailey.
About Yahoo!
Yahoo! attracts hundreds of millions of users every month through its innovative technology and engaging content and services, making it one of the most visited Internet destinations and a world-class online media company. Yahoo!'s vision is to be the center of people's online lives by delivering personally relevant, meaningful Internet experiences. Yahoo! is headquartered in Sunnyvale, California. For more information, visit [ pressroom.yahoo.com ] or the company's blog, Yodel Anecdotal ([ yodel.yahoo.com ]).
About Yahoo! Canada
Yahoo! Canada Co. is a leading Internet destination that provides online products and services to meet the needs of Canadians and offers a range of tools and marketing solutions for businesses to connect with Internet users. Yahoo! Canada services Canadians in both English and in French through its sites, [ www.yahoo.ca ] and [ www.qc.yahoo.ca ]. In Canada, Yahoo! sites were visited by more than 16.3 million Canadians in April 2010 (comScore Media Metrix). Yahoo! Canada is headquartered in Toronto, Ontario.
Yahoo! and Yahoo! Canada are the trademarks and/or registered trademarks of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners.
FIFA and related marks and logos are the trademarks and service marks of the F©d©ration Internationale de Football Association. This site is neither endorsed by nor affiliated with the F©d©ration Internationale de Football Association.
