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Unica, National Instruments and Forrester Research Present: Web Analytics and the Migration Necessitation

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^{Published in Science and Technology on Tuesday, February 17th 2009 at 6:17 GMT, Last Modified on 2009-02-17 06:17:53 by Market Wire}  

--([ BUSINESS WIRE ])--Unica Corporation (NASDAQ: UNCA):

WHAT:Web Analytics and the Migration Necessitation

Webcast featuring [ Unica Corporation ], National Instruments and Forrester Research

WHO:John Lovett– senior analyst, Forrester Research

Michelle Rutan– business intelligence web program manager, National Instruments

Akin Arikan– director, product strategy & marketing, [ Unica Corporation ]

WHEN: Tuesday, February 24, 2009; 2:00 pm Eastern Time

WHY: As web analysts outgrow their existing web analytics solutions, they begin the task of migrating to new technology that best matches their needs. Fierce competition among [ web analytics ] vendors has created a survival of the fittest scenario, resulting in superior offerings. So is it time to reevaluate your current web analytics solution? Are you missing out on opportunities to drive revenue by migrating to another solution, one that delivers a higher standard of value and actionable insight?

John Lovett, senior analyst, Forrester Research, will discuss the current web analytics market and how to determine if evaluating and migrating to a new solution may be the right business choice. Michelle Rutan, business intelligence web program manager, National Instruments, will detail how National Instruments evaluated and determined that the benefits of adopting a new web analytics solution far outweighed the effort it would take to migrate.

At this one-hour webcast, attendees will hear about:

• Differentiating competencies necessary for web analytics solutions

• Creating a business case for migration

• Quantitative and bias-free methods for selecting a new web analytics vendor

• Real-world lessons from National Instruments' recent migration

To register for this webcast, please [ click here ].

About Unica

Unica Corporation (NASDAQ: UNCA) is a leading global provider of enterprise marketing management (EMM) software and services. The most comprehensive EMM suite on the market today, Unica's Affinium® software streamlines the entire marketing process from analysis and planning to project management, execution and measurement. More than 800 companies worldwide depend on Unica for their enterprise marketing management solution.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit [ www.unica.com ].

Note to Editors: Copyright 2009 Unica Corporation. Unica, the Unica logo, Affinium, MarketingCentral and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.