WASHINGTON, DISTRICT OF COLUMBIA--(Marketwire - Sept. 20, 2012) - Snipp Interactive Inc. ([ www.snipp.com ]), an international provider of mobile marketing solutions listed on the TSX Venture Exchange (TSX VENTURE:SPN), today announced its expansion into the Middle East.

Under a strategic sales agency agreement, Snipp has appointed Middle East digital marketing pioneer Aya Kabbara to spearhead its client-facing activities initially focusing on Kuwait. Ms. Kabbara serves as the Co-founder and Managing Director at Digitus Marketing. Digitus Marketing assists organizations develop full-cycle interactive and social media marketing solutions by providing a combination of agency side services and in house technology remedies. Earlier, she worked in the advertising and communications space at companies such as Leo Burnett, CNN and Alrai TV.

Snipp recently kicked off its Middle East commercial operations with two successful high-profile campaigns in Kuwait with Asnan Tower, the Biggest Dental Center in the Middle East. Snipp is currently in conversations with a range of regional media companies and marketing agencies looking to introduce innovative mobile solutions based on its proven globally deployable Mobilize Me technology platform. The platform allows advertisers to specify a rich set of actions that can occur with a user's mobile phone - everything from receiving an email, video, voice response, to complete sales tactics including couponing, social media campaigns and loyalty programs.

With mobile phone subscriptions already exceeding 260 million, current growth in Middle East mobile subscribers outpaces North America and Europe combined according to Ericsson. Moreover, Nielsen sees total advertising spend in the Middle East increasing at double digits, while Deloitte expects digital advertising there to grow at an annual rate of 35% in the next three years.

Atul Sabbharwal, Co-founder and CEO of Snipp noted: "Kuwait is a bridgehead for us in the Middle East. Our market entry follows the strategy to expand Snipp's footprint across the most dynamic advertising and mobile markets in the World with experienced regional partners. Such markets also include India and Mexico, in which we just entered in a strategic partnership with Virket, a marketing agency that serves high profile companies such as Seccion Amarilla, controlled by industry titan Carlos Slim. We are excited to benefit from Aya Kabbara's extensive experience and industry network as we start scaling our services in the Middle East."

Aya Kabbara, Co-founder and Managing Director of Digitus Marketing said, "In using Snipp's Mobilize Me platform, we can marry offline and online marketing solutions we build for our clients across a range of industries in Kuwait and the Middle East. There is a big excitement surrounding mobile phones in our region and Snipp makes that excitement a marketing reality. Their creativity and ability to execute new campaigns within days will be key assets as we aim to play a leading role in shaping the mobile marketing industry in the Middle East."

About Snipp Interactive Inc.

Snipp Interactive Inc. ([ www.snipp.com ]) provides print publishers, advertising agencies and corporate/consumer brands, including Fortune 500 companies, with a full suite of mobile marketing services in North America, and generates revenue by designing, constructing, implementing and managing these mobile marketing services for its customers. Snipp Interactive Inc. is headquartered in Washington, D.C. with international operations in Canada, Mexico and India.

Disclaimer for Forward-Looking Information

This press release contains forward-looking statements and information that are based on the beliefs of management and reflect Snipp Interactive Inc.'s current expectations. When used in this press release, the words "estimate", "project", "belief", "anticipate", "intend", "expect", "plan", "predict", "may" or "should" and the negative of these words or such variations thereon or comparable terminology are intended to identify forward-looking statements and information. The forward-looking statements and information in this press release include information relating to the closing of the Qualifying Transaction. Such statements and information reflect the current view of Snipp Interactive Inc. with respect to risks and uncertainties that may cause actual results to differ materially from those contemplated in those forward-looking statements and information.

By their nature, forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements, or other future events, to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements.

Forward-looking statements are made based on management's beliefs, estimates and opinions on the date that statements are made and Snipp Interactive Inc. undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change. Investors are cautioned against attributing undue certainty to forward-looking statements.

Snipp Interactive Inc. cautions that the foregoing list of material factors is not exhaustive. When relying on Snipp Interactive Inc.'s forward-looking statements and information to make decisions, investors and others should carefully consider the foregoing factors and other uncertainties and potential events. Snipp Interactive Inc. has also assumed that material factors will not cause any forward-looking statements and information to differ materially from actual results or events. However, the list of these factors is not exhaustive and is subject to change and there can be no assurance that such assumptions will reflect the actual outcome of such items or factors.

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