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Bally Technologies Wins Systems Contract with Casino Miami Jai-Alai

^{Published on 2011-09-29 13:11:46 - Market Wire}
 

LAS VEGAS--([ BUSINESS WIRE ])--[ Bally Technologies, Inc. ] (NYSE: BYI), a leader in slots, video machines, casino-management, mobile and interactive applications, and networked systems for the global gaming industry, today announced the completion of a new systems contractwith Casino Miami Jai-Alai in Florida.

"We are in a competitive market and believe the kind of offerings available to players via iVIEW will help differentiate us. We pride ourselves on service, and this is only going to make us better in that area."

The agreement includes Ballya™s award-winning iVIEW player-user-interface on about 1,050 gaming machines. The installation, slated for late 2011, will include a broad array of Ballya™s latest systems applications, including[ Windows® SDSa" ]and[ CMPa" ] slot and casino-management systems with bi-lingual support.

aBallya™s iVIEW will certainly help personalize the player experience when visiting our casino,a said Daniel J. Licciardi, Chief Operating Officer of Florida Gaming Centers Inc., the parent company of Casino Miami Jai-Alai. aWe are in a competitive market and believe the kind of offerings available to players via iVIEW will help differentiate us. We pride ourselves on service, and this is only going to make us better in that area.a

Ballya™s iVIEW and [ iVIEW Display Manager (DM) ] in-game player-user-interface displays will allow Casino Miami Jai-Alai management to choose where on the game they want to display information and marketing messages used by their patrons to make point-of-purchase decisions and other decisions relating to their customer experience.

Casino Miami Jai-Alai, located just minutes from Miami International Airport, will use [ Bally Command Centera" ] to upload content on the iVIEW network to multiple devices from a central server.

aBallya™s Windows-based SDS and CMP systems are a great fit for Casino Miami Jai-Alai and we appreciate their investment in our technology,a said Tom Reilly, Vice President of Systems Sales for Bally Technologies. aWe are confident Bally will give them the tools they need to take their player experience to a whole new level, while seeing a tremendous return-on-investment.a

About Bally Technologies, Inc.

With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Ballya™s product line includes reel-spinning slot machines, video slots, wide-area progressives, mobile applications, and Class II, lottery and central determination games and platforms. As the worlda™s No. 1 gaming-systems company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Director of Corporate Communications, at 702-584-7742, or visit [ http://www.ballytech.com ]. Connect with Bally on [ Facebook ], [ Twitter ], [ YouTube ] and [ LinkedIn ].

This news release may contain aforward-lookinga statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements.Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Companya™s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of todaya™s date.

a" BALLY TECHNOLOGIES, INC. a"

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