Experience the Innovation at Bally Technologiesa? G2E 2011 Exhibit

LAS VEGAS--([ BUSINESS WIRE ])--[ Bally Technologies, Inc. ] (NYSE: BYI) invites casino operators to experience the innovation at its 2011 [ Global Gaming Expo ] (G2E) exhibit Oct. 4-6 at the Sands Expo and Convention Center on the Las Vegas Strip. The worldwide gaming innovator will showcase nearly 300 games, cutting-edge systems technologies, and interactive solutions at its 15,300 square foot booth #1127.

"We are unveiling some new world-class licensed brands, lots of new and compelling game content, several trailblazing new play mechanics, and new floor-wide bonusing applications that deliver a truly differentiated experience across the casino floor on games from any manufacturer."

aThe focus of our [ G2E exhibit ] will be on showcasing solutions that offer highly entertaining experiences to casino players, while delivering a strong return-on-investment to operators,a said Richard M. Haddrill, Ballya�s Chief Executive Officer. aWe are unveiling some new world-class licensed brands, lots of new and compelling game content, several trailblazing new play mechanics, and new floor-wide bonusing applications that deliver a truly differentiated experience across the casino floor on games from any manufacturer.a

Exciting Games, World-Class Brands

Highlighting Ballya�s G2E games exhibit are popular, iconic brands. Taking center stage is Michael Jackson King of Pop, which features one of the most widely beloved and influential artists of all time in an exciting, music-filled game on Ballya�s new Pro Seriesa" V22/32 cabinet with the new custom, professional Pro Series surround-sound chair. Offering everything from mystery wilds bonuses and free games bonus events featuring Dona�t Stop Till You Get Enough, Billie Jean, Beat It, and Smooth Criminal, this game is highlighted by a U-Spina" Platinum Record Bonus. Michael Jackson is represented exclusively for licensing by the Bravado International Group.

Grease, inspired by the 1978 American musical film about two love-struck teens in a 1950s high school, is Ballya�s first double-play game, featuring two, 25-line games a" enabling the player to play two games at once. And Betty Boopa�s Fortune Tellera", the new companion game to the hit [ Betty Boopa�s Love Metera" ], offers an unprecedented 15 bonuses at any bet and U-Spina" and U-Choosea" bonuses. Both of these globally recognized new brands are available on Ballya�s trailblazing ALPHA 2a" Pro Hammerheada" cabinet.

The Company will showcase an unprecedented lineup of highly entertaining, interactive new for-sale content for its [ ALPHA 2 Pro Series ] cabinets, featuring an array of new play mechanics and iDecka" bonuses never before available on core product.

For its Pro Upright and Slant core for-sale video cabinets, Bally showcases 17 new game titles, including Fisha�n for Loota" and Total Blasta", both featuring the iDeck as an arcade-like player input device. These dramatically exciting new games introduce Ballya�s new U-Shoota" virtual shooting gallery bonus-game play mechanic in which the player touches the iDeck to create weapons for ashootinga at targets on the main game screens.

Trailblazing New Play Mechanics

Bally takes the arcade favorite Skee-Ball game to a new level on the Pro V32, with a bonus feature in which players touch and slide to abowla the Skee-Ball, winning aticketsa that enable them to aPick a Prizea on the game that reveals credit awards. There will be seven Pro V32 games featured at G2E, including Skee-Ball and All That Jazza", which has a revolutionary iDeck feature called U-Playa", in which players touch and spin virtual piano keys.

And for the award-winning Pro Curve cabinet, featuring the industrya�s only curved LCD to emulate spinning reels on a video slot, Bally showcases 17 new game titles, including Playboy Playmate Party, featuring Quick Hit math and a unique Free Games feature that gives the player the chance to win an infinite number of free games. Included in the Curve lineup are several new play mechanics including Big Bang Free Gamesa", Rolling Wildsa", and Breakthrough Free Gamesa".

As the industrya�s leader in mechanical-reel games, Bally expands its stepper lineup with 10 new game titles on display at G2E, including new low-denom titles like the Ancient Mystery family of games featuring Ballya�s Bullseye Bonusa" play mechanic and iDeck U-Wina" touch-activated mystery bonuses.

In its massive G2E games display, Bally will also premiere new game content for the Class II, central determination, and international markets, including 10 VLT titles with exciting features not widely available for VLT jurisdictions such as progressive jackpots, mystery bonuses, game-in-game bonuses, and the U-Spin play mechanic.

Ballya�s extensive [ systems solution showcase ] will feature the Companya�s full suite of casino and slot-management systems a" SDSa", ACSCa", CMPa", and MultiConnecta", demonstrating that Bally has a systems solution for every size of casino.

Floor-wide Player Entertainment

Featured prominently in Ballya�s 2011 G2E exhibit will be [ iVIEW Display Managera" ] (DM), an interactive communication tool used by players and controlled by the gaming operator. This picture-in-picture-style player-user-interface is backwards compatible on most gaming devices with a touch-screen display, and provides a way for casino operators to present self-service player-account access, marketing messages, and secondary bonus games on the main game screen a" without interrupting play.

Ballya�s [ Elite Bonusing Suite ] (EBS), when combined with iVIEW DM, adds dramatic new levels of excitement and anticipation to the slot-play experience. The EBS applications deliver floor-wide, personalized promotions, second-chance-to-win events, and the ability for players to earn valuable rewards, all without interrupting play on the base game.

These interactive solutions enable players to spin wheels, select and root for their favorite contest-driven car or horse, get instant rewards on their birthday, and participate in instant floor-wide slot tournaments. At G2E Bally will introduce two new EBS apps a" Power Progressive Paylinea" and Power Progressive Strikea".

For the first time ever, the Company will introduce its Bally Interactive solutions, cross-platform offerings for casinos that include mobile, online, and systems versions of Ballya�s popular land-based casino games.

A host of mobile technology will be on display, including more than 20 custom casino applications across multiple platforms that Bally has created for its casino partners. Ballya�s lineup of mobile solutions also features [ Service Tracking Managera" ], a mobile-based dispatch system that dramatically improves service on the casino floor by routing patron requests to employees on handheld devices such as the iPhone� and iPad�, and an array of mobile play-for-fun games based on Ballya�s popular casino games.

For more information, please visit Ballya�s [ G2E 2011 ] website and the Companya�s [ virtual newsroom ].

About Bally Technologies, Inc.

With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Ballya�s product line includes reel-spinning slot machines, video slots, wide-area progressives, mobile applications, and Class II, lottery and central determination games and platforms. As the worlda�s No. 1 gaming-systems company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Director of Corporate Communications, at 702-584-7742, or visit [ http://www.ballytech.com ]. Connect with Bally on [ Facebook ], [ Twitter ], [ YouTube ] and [ LinkedIn ].

This news release may contain aforward-lookinga statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements.Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Companya�s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of todaya�s date.

a" BALLY TECHNOLOGIES, INC. a"

BEAT IT-�1982, BILLIE JEAN-�1982, DONa�T STOP aTIL YOU GET ENOUGH-�1979, SMOOTH CRIMINAL-�1987 MIJAC MUSIC (BMI).

Betty Boopa�s Fortune Tellera"

�2011 King Features Syndicate, Inc.a" Hearst Holdings, Inc. [ www.BettyBoop.com ]

�2011 Playboy. PLAYBOY, PLAYMATES, BUNNIES, and RABBIT HEAD DESIGN are trademarks of Playboy and used under the license of Bally Gaming, Inc.

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Experience the Innovation at Bally Technologiesa? G2E 2011 Exhibit