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Websense and Context Optional Drive Social Media ROI and Security

^{Published on 2011-03-08 05:16:26 - Market Wire}
 

SAN DIEGO, CA--(Marketwire - March 8, 2011) - (NASDAQ: [ WBSN ]) -- With more than 500 million active users, Facebook is incredibly effective for engaging customers and recruiting top talent. But just more than half -- about 60 percent -- of the Fortune 500 have a strategic presence on Facebook. The other 40 percent have been holding back, largely because corporate use of social media sites can lead to the following hazards:

1. Employee use of social media can harm productivity, is an entry point for malware, and is a channel for losing confidential corporate information.
2. Corporate social media pages can host comments that destroy the company brand image (with content that is malicious, spammy, or inappropriate).
3. Manually moderating corporate social media properties to ensure that content is appropriate and safe for fans takes too much time and is not scalable.

Websense research has found that nearly 40 percent of Facebook status updates have links and 10 percent of those links contain either spam or malware.

Websense helps companies overcome these obstacles by enhancing security and productivity on the social Web itself. [ Websense® TRITON™ Defensio™ ] is a uniquely powerful tool in the industry that helps reduce security risks, productivity loss, and legal liability by being in the fabric of the social Web and analyzing and classifying user-generated content that is posted to corporate and personal websites, blogs, user forums, and social networking sites. Unlike other security offerings, TRITON Defensio's presence "inside the gate" of Facebook gives it a huge security advantage in detecting and eliminating even the most sophisticated social attacks. With TRITON Defensio, Websense goes beyond simply classifying Facebook as a "social networking site" to classify the actual content on the pages and determine what is or is not acceptable across 95 content categories.

TRITON Defensio automatically removes unsavory content and protects fans and brand reputation alike. Futhermore, by automating this task, marketing and security teams who previously had to remove each piece of comment spam by hand, and investigate every URL in a comment or post for security threats, can now spend time engaging fans and customers on the social Web. TRITON Defensio's automated, real-time process provides real-world brand reputation and liability "insurance" against malicious or inappropriate content.

On the heels of the latest TRITON Defensio release at [ DEMO Spring 2011 ], Websense is partnering with social marketing company Context Optional to extend TRITON Defensio availability for enterprises seeking to leverage a social Web presence for their business. Context Optional provides tools and services for enterprises to build, manage, and measure brand presence on social networking platforms such as Facebook, Twitter, and YouTube. Context Optional will offer TRITON Defensio as a premium solution within its Social Marketing Suite to protect brand reputation by analyzing, identifying, and automatically removing profane or inappropriate posts, spam, and malicious links on Facebook Pages. Through their Social Marketing Suite, Context Optional makes it easy for enterprises to launch highly engaging applications, monitor and moderate community conversations, and analyze the results for long-term impact.

"We're leaders in social enterprise solutions and protecting our customers is important," said Kevin Barenblat, CEO and co-founder, Context Optional. "Every brand page on Facebook is a potential target for socially engineered attacks -- if malicious links are left unchecked, an organization's brand reputation is at risk. Our customers demand premium social media tools that get them results -- Websense knows the Web, its dangers, and how to protect brands better than anyone else."

TRITON Defensio is powered by [ Websense Advanced Classification Engine ] (ACE), which is integrated into the [ ThreatSeeker™ Network ] and benefits all users of [ Websense TRITON solutions ]. The content seen and blocked along with the intelligence gathered from tens of thousands of blogs, millions of weekly comments, and tens of millions of URLs by TRITON Defensio with ACE is shared in real-time through the ThreatSeeker network to all Websense users. As a result, Websense protects its customers from emerging threats and malicious content before they spread beyond the social Web and trick traditional security offerings.

For more information and to download Websense TRITON Defensio, visit [ www.websense.com/facebook ].

About Websense, Inc.

Websense, Inc. (NASDAQ: [ WBSN ]), a global leader in unified [ Web security ], [ email security ], and [ data loss prevention (DLP) ] solutions, delivers the best content security for modern threats at the lowest total cost of ownership to tens of thousands of enterprise, mid-market and small organizations around the world. Distributed through a global network of channel partners and delivered as software, appliance and Security-as-a-Service (SaaS), Websense content security solutions help organizations leverage Web 2.0 and cloud communication, collaboration, and social media while protecting from advanced persistent threats, preventing the loss of confidential information and enforcing internet use and security policies. Websense is headquartered in San Diego, California with offices around the world. For more information, visit [ www.websense.com ].

Follow Websense on Twitter: [ www.twitter.com/websense ]

Join the discussion on Facebook: [ www.facebook.com/websense ]

About Context Optional

Context Optional is the industry leader helping global brands, agencies and publishers engage with customers through the power of social networks. Context Optional provides software and service solutions to help enterprises and their affiliates build, monitor, manage, protect and measure their brand presence across the leading social networks including Facebook and Twitter. For more information, visit [ www.contextoptional.com ] or contact [ info@contextoptional.com ].