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Acxiom Powers Up Its Presence in the Asia-Pacific Region

^{Published on 2010-10-12 07:05:22 - Market Wire}
 

SINGAPORE--([ BUSINESS WIRE ])--As part of its continuing emphasis on delivering audience engagement and personalized marketing experiences around the globe, Acxiom® Corporation (Nasdaq: ACXM) today announced that Vicki Poon, a 10-year Acxiom veteran in digital services, has been named the companya™s new director of Agency Services in [ Acxioma™s Asia-Pacific region ].

"Global and regional clients alike will benefit from her experience in driving breakthrough results for many of the worlda™s great companies."

In her role, Poon will focus on customer relationship strategies, digital best practices and multichannel marketing through Internet, mobile, email and direct mail. Poon is relocating from Acxiom's offices in the Silicon Valley region of California, where she and her team helped drive Acxiom to the top position in Advertising Agea™s ranking of U.S. agencies for all advertising disciplines. Advertising Age also named Acxiom the No. 2 agency worldwide in customer relationship management.

aVickia™s appointment reflects Acxioma™s continued investment in the worlda™s fastest growing region where our expertise spans consumer insight, integration and consulting,a said Chris Marriott, Acxiom vice president of Global Agency Services. aGlobal and regional clients alike will benefit from her experience in driving breakthrough results for many of the worlda™s great companies.a

aThe Asia-Pacific region is burgeoning with digital devices, which create accelerating opportunities for personalized marketing to consumers,a said Frederic Jouve, CEO, Acxiom Greater China. aInformationWeek recently recognized Acxiom as one of the top five business services and consulting firms. We are well positioned to help firms unlock their full digital opportunity.a

About Acxiom

Acxiom is a recognized leader in marketing technology and services that enable marketers to successfully manage audiences personalize consumer experiences and create profitable customer relationships. Our superior industry-focused, consultative approach combines consumer data and analytics, databases, data integration and consulting solutions for personalized, multichannel marketing strategies.Acxiom leverages over 40 years of experience in data management to deliver high-performance, highly secure, reliable information management services.Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, USA, and serves clients around the world from locations in the United States, Europe, Asia-Pacific, the Middle East and South America. For more information about Acxiom, visit [ Acxiom.com ].

Acxiom is a registered trademark of Acxiom Corporation.