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SapientNitro and Jive Deepen Partnership to Develop Multi-Channel Digital Marketing Solutions

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^{Published in Science and Technology on Thursday, September 16th 2010 at 6:40 GMT by Market Wire}  

BOSTON--([ BUSINESS WIRE ])--Today [ SapientNitro ], part of Sapient (NASDAQ: SAPE), and Jive announced, that they are deepening their partnership with an increased focus and commitment to jointly develop multi-channel marketing solutions.

"Wea™re excited to partner with SapientNitro to develop and bring to market best-in-class digital marketing solutions"

SapientNitro is a Gold sponsor of [ JiveWorld10 ], the social business event of the year. JiveWorld10 is taking place this week at the InterContinental Hotel in San Francisco, California. This year's event is sold out and will be more than twice the size of last year's conference.

aLeveraging the power of the social web and social communities is now seen as a critical component in todaya™s digital marketing solutions,a said Dan Barnicle, vice president, content management & collaboration for SapientNitro. aJivea™s depth and breadth, combined with scalability and security, makes them the obvious choice for our enterprise clients.a

Jive combines Social Business Software with social media monitoring, allowing marketers to engage with their clients and customers in a more meaningful way. Communication is two-way and real time, reducing product development lifecycles and market research costs. The Jive platform provides a rich forum for ideation, where companies can enable their customers to voice their opinions and ideas. With Jive, companies can fully leverage the social web and respond faster to discussions as they are happening on the Web.

aWea™re excited to partner with SapientNitro to develop and bring to market best-in-class digital marketing solutions,a said John McCracken, Jivea™s senior vice president of worldwide sales. aTogether, we continue to extend the business advantages of Social Business to our customers.a

About Jive a" The New Way to Business

Jive is the largest and fastest-growing independent Social Business Software company in the world. For more information, visit [ www.jivesoftware.com ].

About Social Business Software

Social Business is the new way to engage employees, customers and the social web. Jive combines the power of [ community software ], [ collaboration software ], [ social networking software ], and [ social media monitoring ] offerings into an integrated social platform. Just as social technologies have changed our personal lives, Social Business is changing how enterprises create competitive advantage. Social Business Software is emerging as the most important new enterprise software category in a decade. The Social Business Software market is projected to grow in excess of 25 percent per year and will reach nearly $5 billion by 2013.

About SapientNitro

[ SapientNitro ]^SM, part of Sapient®, is an integrated marketing and technology services company. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as The Coca-Cola Company, Mars, Singapore Airlines, Target, and Vodafone through our operations in North America, Europe, and Asia-Pacific. For more information, visit [ www.sapientnitro.com ] or follow us on Twitter [ @sapientnitro ].