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Acxiom and Return Path Raise the Bar on Advanced Email Deliverability

^{Published on 2010-06-28 08:50:26 - Market Wire}
 

LITTLE ROCK, Ark.--([ BUSINESS WIRE ])--Acxiom^® Corporation (NASDAQ: ACXM)today announced a partnership with Return Path to integrate Return Patha™s advanced email deliverability tools into the Acxiom [ Impact-X^TM Email ] solution suite. Acxiom, which recently received a perfect score for email delivery monitoring in the Forrester Wavea": Email Marketing Service Providers, Q4 2009, will work closely with Return Path to ensure that its clients continue to benefit from Acxioma™s history of optimal inbox placement. New capabilities include sophisticated and flexible inbox placement reporting and the ability to preview email rendering on more than 50 of the most popular regional, global and mobile email ISPs.

"Our data shows that Acxiom Impact-X already outperforms the industry average inbox placement by as much as 10 percentage points"

aOur data shows that Acxiom Impact-Xalready outperforms the industry average inbox placement by as much as 10 percentage points,a said George Bilbrey, co-founder, President, Return Path. aWith this new install, Acxiom is seeding all of its outbound campaigns so it can monitor inbox placement rates (IPR) at a very granular level, which places them in an elite and forward-thinking position amongst the top Email Service Providers in the market today. We are very pleased to team up with Acxiom to continue their leadership by ensuring that legitimate email makes it to the inbox. By continuing to optimize based on inbox placement rates, rather than just relying on bounce rates, Return Path and Acxiom are empowering marketers to improve the inbox experience for subscribers everywhere.a

Acxioma™s Impact-X Email is recognized as an industry leading platform, known for its ability to manage and deploy highly targeted and measurable email campaigns, globally. With the industrya™s most complete email product and service offering, Impact-X Email allows clients and their account teams to design, send, analyze and optimize electronic marketing communications from a single platform. Together with Return Path, this solution provides the advanced email deliverability capabilities that define success for many of the worlda™s top brands. These include access to deliverability data campaign level to ensure clientsa™ email campaigns are performing as expected and proactive steps to help clients that experience reputation problems or delivery failures.

aEmail deliverability is directly related to consumer expectations and revenue performance. In fact, each percentage point of email deliverability accounts for literally millions of dollars of revenue for many of our clients,a said Tim Suther, Acxioma™s senior vice president for Global Multichannel Marketing Services. aAs demonstrated by Return Patha™s data we are uniquely focused on enabling high-performance marketing and advertising for our clients. We are very pleased to welcome Return Path as a partner in this effort.a

About Acxiom

Acxiom is a recognized leader in marketing technology and services that enable marketers to successfully manage audiences, personalize consumer experiences and create profitable customer relationships. Our superior industry-focused, consultative approach combines consumer data and analytics, databases, data integration and consulting solutions for personalized, multichannel marketing strategies. Acxiom leverages over 40 years of experience of data management to deliver high-performance, highly secure, reliable information management services. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, USA, and serves clients around the world from locations in the United States, Europe, Asia-Pacific and the Middle East. For more information about Acxiom, visit [ Acxiom.com ].

Acxiom and Impact-X are trademarks of Acxiom Corporation.

About Return Path

Founded in 1999, Return Path helps commercial email senders get more email delivered to the inbox. Our tools and services give senders the insight and resources to diagnose and prevent email deliverability and rendering failures by improving and maintaining their email sending reputations. Our Professional Services division then helps our client improve ROI and response by creating consistent and compelling subscriber experiences across the email customer lifecycle. Return Path runs the internet's most widely used third-party whitelist, the Return Path Certification Program. Return Path also invented the Sender Score, an email reputation measure based on data contributed by ISPs and other receivers of large volume email into the Return Path Reputation Network. We offer free access to our Sender Score to any sender, receiver or consumer of email at our reputation portal: [ http://www.senderscore.org ]. Information about Return Path can be found at [ http://www.returnpath.net ].