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MedAssetsa? CMO to Give Keynote Address on Physician Alignment at HIUG Conference

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^{Published in Science and Technology on Thursday, June 24th 2010 at 7:06 GMT by Market Wire}  

ATLANTA--([ BUSINESS WIRE ])--Nick Sears, MD, Chief Medical Officer for MedAssets, Inc. (NASDAQ: MDAS) will provide the Keynote General Session aHow to Have a Margin Discussion With Your Doctors,a at the upcoming Healthcare Industry Users Group (HIUG) Conference to be held in Orlando, FL, June 27 - 30, 2010.

"How to Have a Margin Discussion With Your Doctors"

Dr. Sears has been working with healthcare providers for more than 20 years, focusing on physician and hospital alignment, [ improving resource utilization ] and helping physicians and hospitals work together to reduce [ physician preference item (PPI) supply expenses ]. A board certified cardiovascular surgeon, he has been instrumental in helping MedAssetsa™ provider customers develop physician engagement programs that improve margins, while also collaborating with physicians on their needs and desired results. Dr. Sears will share proven tactics for engaging physicians to address the burgeoning challenge of emerging medical technologies and provide advice on balancing positive patient outcomes and management of healthcare costs.

aHospital executives struggle daily with razor-thin operating margins, while continually working to improve quality,a said Dr. Sears. aClinical practice patterns, especially by physicians in key specialty areas such as orthopedic surgery, neurosurgery, cardiac services and high-volume medical admissions, can make the difference between profitable or unprofitable service lines. Ita™s important that as an industry we discuss the rationale of involving physicians in operating margin discussions and how to frame the topic for physician discussions.a

The Healthcare Industry User Group (HIUG) represents over 180 organizations and 3,000 individual members.

About MedAssets

MedAssets (NASDAQ: MDAS) partners with healthcare providers to improve their financial strength by implementing spend management and revenue cycle solutions that help control cost, improve margins and cash flow, increase regulatory compliance, and optimize operational efficiency. MedAssets serves more than 125 health systems, 3,300 hospitals and 40,000 non-acute healthcare providers. For more information, visit [ www.medassets.com ].

MDAS/G