Science & Technology
Science and Technology
Science and Technology
Tue, June 29, 2010 TechFaith Releases TechFace Brand; First Chinese Brand Targeting Outdoor Sports Enthusiasts
BEIJING--(Marketwire - June 29, 2010) - China TechFaith Wireless Communication Technology Limited (
The new TechFace brand targets outdoor sports enthusiasts. The TechFace mobile phones will feature rugged (water proof, dust-proof and shock-resistant) design, and feature functions including altimeters, barometers, electronic compasses, lights, GPS, and gaming functions.
Jungle, expected to be the first TechFace model to launch, is a sturdy bar style, quad band (WCDMA2100, GSM 900/1800/1900) water proof phone featuring dust-proof, shock-resistant, GPS, altimeter, barometer, thermometer, hygroscope and light functions. Jungle will be sold through multiple sales channels, including outdoor adventure stores, online stores, network distributors, traditional IT channels and regional sales teams.
Mr. Deyou Dong, Chief Operating Officer of TechFaith in charge of the Company's mobile business, said, "We are excited about this launch as it furthers our strategy of targeting niche markets with tailored phones that have the potential to carry higher margin. The outdoor sports enthusiast market is a massive market. We believe that TechFace is the first mobile phone brand targeting at this market. We expect this strategy will make the TechFace brand standout in the market and help us gain loyal customers. More importantly, our efforts in the outdoor enthusiast market complement our efforts in other branded mobile segments which along with our existing ODP business will help TechFaith achieve further success."
Deyou Dong further commented, "With the launch of TechFace, TechFaith has completed the initial phase of its branding strategy. QIGI is targeting the windows mobile segment (business users), while Glomate with the Barbie and Disney brand names is targeting the fashion segment (girls, students and teenagers), and TechFace targeting the outdoor specialized segment (sports enthusiasts). Tailored services for the various segments will also be available in the later stages. Both the branding and ODP businesses are now equally important for TechFaith and we also believe the branding business will create great business opportunities in the future."
About us
TechFaith (
- TechFaith engages in the development and production of middle to high end handsets and tailor made handsets. TechFaith's original developed products include: (1) multimedia phones and dual mode dual card handsets of multiple wireless technology combination such as GSM/GSM, GSM/CDMA, GSM/WCDMA, GSM/TD-SCDMA and UMTS/CDMA; (2) Windows-based smartphones and Pocket PC phones; and (3) handsets with interactive online gaming and professional game terminals with phone functionality.
- With the capability of developing Middleware Application MMI/UI software on 2G/2.5G(GSM/GPRS, CDMA1X), 3G(EV-DO, WCDMA/UMTS, TD-SCDMA) and 3.5G(HSDPA) communication technologies, TechFaith is able to provide Middleware Application MMI/UI software packages that fulfill the specifications of handset brand owners and carriers in the global market. For more information, please visit [ www.techfaithwireless.com ].
- TechFaith is targeting to be branded mobile phone specialist for differentiated market segments in China market, such as under its wholly-owned subsidiary brand name QIGI for smartphone business which targets enterprise users and operator tailored market, under Glomate brand, selling other licensed brand names for girls and teenagers.
- TechFaith is targeting both the mobile and online PC gaming markets through its websites [ www.798uu.com ] and [ www.798game.com ] with gaming content developed internally, co-developed and licensed from third parties.
Safe Harbor Statement
This announcement contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates," "confident," "outlook" and similar statements. Among other things, the business outlook and strategic and operational plans of TechFaith and management quotations contain forward-looking statements. TechFaith may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission on Forms 20-F and 6-K, etc., in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about TechFaith's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of important factors could cause actual results to differ materially from those contained in any forward-looking statement. Potential risks and uncertainties include, but are not limited to, those risks outlined in TechFaith's filings with the U.S. Securities and Exchange Commission, including its annual report on Form 20-F. TechFaith does not undertake any obligation to update any forward-looking statement, except as required under applicable law.
