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Mall Networks Selects Unica to Enhance Analytics for Online and In-Store Shopping

^{Published on 2010-06-02 05:40:17 - Market Wire}
 

WALTHAM, MA--(Marketwire - June 2, 2010) - [ Unica Corporation ] (NASDAQ: [ UNCA ]), the recognized leader in [ marketing software ] solutions, today announced that Mall Networks has selected Unica's award-winning [ web analytics ] solution, [ NetInsight™ OnDemand ], to report and analyze web visitor behavior.

Mall Networks is the leading provider of loyalty shopping solutions, enabling over 100 million customers of some of the largest loyalty programs to earn bonus rewards and discounts when shopping from hundreds of top online and in-store merchants. The integration of Unica NetInsight with transaction and customer data leads to unique insights about customers in Mall Networks' clients' loyalty programs.

"Mall Networks is committed to investing in innovative technologies that allow us to offer the best possible shopping experience," said Marc Caltabiano, vice president of marketing and products, Mall Networks. "Through a deeper understanding of consumer shopping behavior, we can deliver a highly targeted, personalized, and optimized shopping user experience."

"Today's marketing service organizations like Mall Networks are realizing the enormous value of web analytics," said Akin Arikan, interactive marketing evangelist, Unica. "The insights derived from web analytics result in significant benefits -- from increased conversion rates to more cross-selling opportunities and improved customer retention."

Available both on-demand and on premises, Unica NetInsight delivers unique self-service capabilities built on a flexible and open data architecture. NetInsight allows marketers throughout the enterprise to perform in-depth analysis of website visitor behavior by cleanly separating tagging from the way that data is analyzed. NetInsight's role-based flexibility enables business users to streamline exploratory ad-hoc analysis and custom reporting for a quick view of trends, success indicators, and visitor behavior.

About Unica
Unica Corporation (NASDAQ: [ UNCA ]) is the recognized leader in marketing software solutions. Unica's advanced set of [ enterprise marketing management ] and [ on-demand marketing solutions ] empowers organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes. These solutions integrate and streamline all aspects of [ online and offline marketing ]. Unica's unique [ interactive marketing ] approach incorporates [ customer analytics ] and web analytics, centralized decisioning, cross-channel execution, and integrated marketing operations. More than 1,500 organizations worldwide depend on Unica for their marketing management solutions.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit [ www.unica.com ].

Note to Editors: Copyright 2010 Unica Corporation. Unica, the Unica logo, and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Forward-looking Statements
The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including those factors listed in the Company's Annual Report on Form 10-K for the fiscal year ended September 30, 2009 under "Risk Factors," which factors could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.