Science & Technology
Science and Technology
Science and Technology
Mon, December 21, 2009 Unicast Powers Launch of First 3D Rich Media Ad Campaign on msnbc.com Homepage
AUSTIN, TX--(Marketwire - December 21, 2009) - Unicast, a leader in online interactive rich media and video advertising management and services solutions, today announced a strategic partnership with msnbc.com to launch online ad campaigns. The ground-breaking campaigns feature highly customized rich media ads and the first 3D-enabled format to run on the msnbc.com homepage.
"We're seeing increased interest in rich media video advertising from large brands across a variety of categories because the format engages consumers, complements the advertisers' message, aligns with their brand and ultimately delivers positive results," explains Caleb Hill, VP of Product for Unicast. "The ads deliver all four of these elements, giving advertisers a platform to explore a variety of creative concepts and elevate their brand."
Seeking innovative ad formats to give consumers a customized, immersive and engaging experience, top brands turn to msnbc.com as a key publisher in their online advertising campaigns. Msnbc.com's industry-leading rich media ad offerings, powered by Unicast, include a pushdown, an interactive wallpaper, a custom 3D cube and a wide variety of interactive features such as videos, photo galleries, 360 tours and real-time color selection viewers -- all from directly within the ads themselves.
"At msnbc.com, we are constantly looking for the balance between offering innovative and compelling campaign options for our advertising partners, while maintaining a positive browsing experience for our users," said Chris Maly, Director of Digital Advertising at msnbc.com. "Our homepage is a critical piece of real estate for us, and Unicast is a trusted partner that helps us flawlessly execute these highly customized rich media experiences that not only add value for our advertisers, but are engaging to consumers as well."
An example of a 3D campaign can be experienced on Unicast's Web site.
Pushdown: [ http://www.unicast.com/Showcase.aspx#/p/98 ]
3D Cube: [ http://www.unicast.com/Showcase.aspx#/p/104 ]
About Unicast
Unicast has been providing state-of-the-art rich media solutions for publishers, agencies and advertisers since 1998. Integrating creative support with campaign management and detailed analytics, Unicast technologies empower customers to manage the complex process of deploying online advertising campaigns. Unicast is a proud member of the DG FastChannel (
About DG FastChannel
DG FastChannel (
The Company utilizes satellite and Internet transmission technologies and has deployed a suite of digital media intelligence and asset management tools designed specifically for the advertising industry, including creative and production resources, and digital asset management. More than 5,000 advertisers and agencies employ the Company's workflow toolsets. The Company has an online media distribution network of over 26,000 radio, television, cable, network, print and Web publishing destinations. For more information visit [ www.dgfastchannel.com ].
About msnbc.com
Msnbc.com delivers a fuller spectrum of news. Drawing on its award-winning original journalism, NBC News heritage, trusted sources and Microsoft's advanced technologies, the site presents compelling, diverse and visually engaging stories on the consumer's platform of choice. Based in Redmond, WA, msnbc.com is a joint venture of Microsoft (
