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Independent Analyst Firm Cites Unica as a Leader in Cross-Channel Campaign Management

^{Published on 2009-12-15 05:38:52 - Market Wire}
 

WALTHAM, MA--(Marketwire - December 15, 2009) - [ Unica Corporation ] (NASDAQ: [ UNCA ]), the recognized leader in [ marketing software solutions ], today announced that independent analyst firm Forrester Research, Inc. has named Unica a leader in [ The Forrester Wave™: Cross-Channel Campaign Management, Q4 2009 ] (December 2009).

According to Forrester, "Changing consumer behavior and the overall ineffectiveness of traditional marketing programs ensure that basic campaign management tools are set to go the way of the dodo. Marketers are therefore looking for cross-channel campaign management (CCCM) solutions that support highly personalized and relevant communications delivered across a variety of highly interactive channels and that enable optimization, channel integration, and institutional memory of the customer."

Forrester evaluated CCCM vendors based on 91 criteria and recognized Unica's platform depth, strategy, and strong roster of clients. Forrester also highlighted the company's capabilities for campaign design, optimization, [ cross-channel integration ], and data management.

"It's both a tremendous honor and accomplishment to be recognized as a leader in this latest Forrester Wave, which further reflects our focus on helping marketers adopt interactive marketing," said Elana Anderson, vice president of Products at Unica. "As Forrester notes, 'marketers need a new set of tools (to support this shift from traditional programs to highly relevant and personalized communications delivered through a multitude of interactive and direct channels).' [ Unica Interactive Marketing ], which received the Wave's highest scores for current offering and strategy, provides these tools, enabling marketers to overcome pressures and realize success."

About Unica

Unica Corporation (NASDAQ: [ UNCA ]) is the recognized leader in [ marketing software ] solutions. Unica's advanced set of [ enterprise marketing management ] and [ on-demand marketing solutions ] empowers organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes. These solutions integrate and streamline all aspects of [ online and offline marketing ]. Unica's unique [ interactive marketing ] approach incorporates [ customer analytics ] and [ web analytics ], [ centralized decisioning ], [ cross-channel execution ], and integrated [ marketing operations ]. More than 1,000 organizations worldwide depend on Unica for their marketing management solutions.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit [ www.unica.com ].

Note to Editors: Copyright 2009 Unica Corporation. Unica, the Unica logo, and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Forward-looking Statements

The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including those factors listed in the Company's Annual Report on Form 10-K for the fiscal year ended September 30, 2008 under "Risk Factors," which factors could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.