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Smartcool Expands into Central &; Eastern Europe with a New Distributor

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^{Published in Science and Technology on Wednesday, May 4th 2011 at 5:10 GMT by Market Wire}  

VANCOUVER, May 4 /CNW/ - [ Smartcool Systems Inc. ] (TSX-V: SSC) has signed a distribution agreement with Bricks & Bits Inc., a provider of energy efficiency solutions throughout Central & Eastern Europe.

Bricks & Bits Inc. provides significant expertise and an impressive list of existing clients, including Coca-Cola, McDonald's, Hilton Hotels, Carrefour, Tesco, Danone and many others.  The distribution agreement has a five-year term and provides for a minimum purchase of $2.5 million for the duration of the contract.  Bricks & Bits Inc. has received non-exclusive distribution rights for Smartcool's ECO^3TM and exclusive distribution rights for the ESM^TM for sales in Poland, Hungary, Czech Republic and Slovakia.

Daniel Schlitner, President of Bricks & Bits Inc, is enthusiastic about the myriad of applications for Smartcool's products. "Our customer base will benefit tremendously from the addition of the ESM^TM and ECO^3TM product lines to our service offerings.  We have already conducted a highly successful pilot project with Metro Group Asset Management in Poland.  This pilot project provided a return of invested capital in just 20 months from a Smartcool installation at a Makro Cash & Carry store.  We are looking forward to the rapid adoption and implementation of Smartcool technology by our customers throughout the region.

"We are pleased to be working with a company of Bricks & Bits' caliber and experience," says George Burnes, President and CEO of Smartcool.  "This distribution agreement provides us with significant advantages as we expand into this strategic market.  Bricks & Bits Inc. will serve as our local distribution hub and assist us in recruiting additional strong partners throughout the region."

Neither the TSX Venture Exchange nor its Regulation Services Provider accepts responsibility for the adequacy or accuracy of this release.

About Bricks & Bits

Bricks & Bits Inc., provides electrical energy saving solutions and advisory services in the areas of energy audit, energy cost cutting and energy efficiency for systems such as: lighting, motors, cooling, A/C, fans, kitchens hoods and boilers. The company also provides developers and property management companies complete outsourcing solutions for energy management. [ www.bricks-bits.com ]

About Smartcool Systems Inc.

Smartcool Systems Inc. (TSX-V: SSC) manufactures and distributes the Energy Saving Module (ESM)™ and the ECO³™, which make refrigeration and air conditioning systems more efficient, resulting in proven cost savings, reduced energy consumption, and a smaller carbon footprint.  More than 26,000 units have been installed worldwide for customers such as supermarkets, food distributors, telecom, hospitals, and hotels. [ www.smartcool.net ]