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PURE TECHNOLOGIES RECEIVES CONDITIONAL TSX LISTING APPROVAL

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^{Published in Science and Technology on Tuesday, May 3rd 2011 at 14:30 GMT by Market Wire}  

CALGARY, May 3 /CNW/ - Pure Technologies Ltd., ("Pure" or the "Company") (TSXV: PUR) is pleased to announce that it has received conditional approval of the Toronto Stock Exchange (the "TSX") for the listing of the Corporation's common shares on the TSX.  Once listed on the TSX, the common shares will continue to trade under the present symbol "PUR".

Listing of the common shares is subject to compliance with all of the requirements of the TSX, including receipt of all required documentation by the TSX no later than July 29, 2011.  The Corporation anticipates filing final listing materials with the TSX within the next few days.  The Corporation will issue a further press release as soon as the date for trading on the TSX has been confirmed.  Once listed on the TSX, the Corporation's common shares will be delisted from the TSX Venture Exchange.

Commenting on the conditional listing, Jamie Paulson, Chairman, said, "Graduating to the TSX marks a significant milestone for Pure. Over the years, we have demonstrated dramatic growth in our business and we believe the TSX listing will provide improved liquidity and visibility for Pure and for our shareholders."

About Pure Technologies Ltd.

Pure Technologies Ltd. is an international asset management technology and services company which has developed patented technologies for inspection, monitoring and management of critical infrastructure around the world.  Pure's business model incorporates four distinct but complementary business streams:

• Sales of proprietary monitoring technologies for pipelines, bridges and structures (SoundPrint®, SoundPrint® AFO);
• Recurring revenue from data analysis and site maintenance for these technologies, and from technology licensing;
• Premium technical services including inspection, leak detection and condition assessment (P-Wave®, SmartBall®, Sahara®, PipeDiver™, PureRobotics™);
• Specialized engineering services in areas related to asset management, primarily in the area of pipeline condition assessment for water and wastewater infrastructure (Openaka, Price Brothers UK Ltd, and Jason Consultants).

Forward-Looking Statements

This release contains forward-looking statements.  Forward-looking statements, without limitation, may contain the words "believes", "expects", "anticipates", "estimates", "intends", "plans", or similar expressions.  Forward-looking statements are not guarantees of future performance.  They involve risks, uncertainties and assumptions and the Company's actual results could differ materially from those anticipated.  Forward-looking statements are based on the opinions and estimates of Management at the date the statements are made, and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those projected in the forward-looking statements.  In the context of any forward-looking information please refer to risk factors detailed in, as well as other information contained in, the Company's filings with Securities Regulators ([ www.sedar.com ]).

® Registered Trademarks, property of Pure Technologies Ltd.

"The TSX Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of this release"