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RightNow Continues to Drive Customer Experience Innovation and Best Practices as Founding Corporate Member and Gold Sponsor of

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^{Published in Science and Technology on Monday, May 16th 2011 at 5:10 GMT by Market Wire}  

BOZEMAN, Mont.--([ BUSINESS WIRE ])--[ RightNow ] (NASDAQ: RNOW) announced today that it has joined the Customer Experience Professionals Association ([ CXPA ]) as both a Founding Corporate Member and Gold Sponsor. CXPA is a global, non-profit organization dedicated to the advancement of customer experience management practices. As a Founding Corporate Member, RightNow will partner with the CXPA to further refine and optimize customer experience innovation and best practices.

"We greatly appreciate the commitment that RightNow is making to the Customer Experience Professionals Association as demonstrated by its Founding Corporate Member and Gold Sponsor status"

aLeading brands are quickly taking notice that the customer experience is a critical business issue. In fact, our research shows that 85 percent of consumers will pay a premium for superior customer experiences, while more than 75 percent of those same consumers will stop doing business with a brand after just one bad experience,a said Jason Mittelstaedt, chief marketing officer, RightNow. aRightNow is excited to partner with the CXPA to help organizations with their strategic customer experience initiatives that spark business success and brand loyalty. We look forward to working alongside other leading thinkers and practitioners to advance the practice of customer experience.a

CXPA advances the field of customer experience by providing research and education, establishing standards, offering networking opportunities, promoting the industry and creating a better understanding of the customer experience discipline. The CXPA is led by Bruce Temkin, co-founder and chair, and Jeanne Bliss, co-founder and vice chair a" pioneers in the customer experience field who have a deep understanding of the roots of this burgeoning industry and a keen shared vision of its future.

aWe greatly appreciate the commitment that RightNow is making to the Customer Experience Professionals Association as demonstrated by its Founding Corporate Member and Gold Sponsor status,a said Temkin. aWe are pleased to welcome RightNowa™s expertise, which will help us create a collective voice to guide the evolution of customer experience to ensure its vibrant future.a

RightNow has led the customer experience movement for more than thirteen years with its mission to rid the world of bad experiences. RightNowa™s customer experience solutions and expertise allow companies to deepen their relationships with customers to drive revenue and build loyalty. As consumer expectations continue to rise and social media provides a platform to voice feedback, RightNow helps clients focus on maximizing every customer interaction.

About CXPA

The Customer Experience Professionals Association is a global, non-profit 501(c)(6) organization dedicated to the advancement of customer experience management best practices. CXPAa™s members include individuals who develop, manage, optimize and envision how organizations interact with their customers. This community includes customer experience practitioners within companies, vendors who support customer experience efforts and other stakeholders in the industry. CXPA Gold Sponsors include Adobe, Confirmit, Medallia, RightNow Technologies, SapientNitro, Tealeaf Technology and Vivisimo, and Clarabridge, Inc. and ResponseTek are Silver Sponsors. For more information or to join CXPA, visit [ CXPA.org ].

About RightNow

RightNow is helping rid the world of bad experiences one consumer interaction at a time, eight million times a day. RightNow CX, the customer experience suite, helps organizations deliver exceptional customer experiences across the web, social networks and contact centers, all delivered via the cloud. With more than ten billion customer interactions delivered, RightNow is the customer experience fabric for nearly 2,000 organizations around the globe. To learn more about RightNow, go to [ www.rightnow.com ].

RightNow is a registered trademark of RightNow Technologies, Inc. NASDAQ is a registered trademark of The NASDAQ Stock Market LLC.

Customer Experience Professionals Association, CXPA and the CXPA logo are trademarks of the Customer Experience Professionals Association.