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Published in Science and Technology on Thursday, May 12th 2011 at 7:40 GMT by Market Wire

BALTIMORE--([ BUSINESS WIRE ])--Millennial Media, the leading mobile advertising and data company, today announced the appointment of James (Jim) Tholen to the companya™s Board of Directors. He has also been appointed as the Chairman of Millennial Mediaa™s Audit Committee. Tholen currently serves as the Chief Financial Officer of BroadSoft, Inc. (Nasdaq: BSFT), the leading global provider of real-time communications software to telecommunications service providers, where he leads the companya™s financial and administrative operations. Most recently, Jim guided the successful execution of BroadSofta™s IPO in June 2010.
"Throughout my career I have had the good fortune to serve a variety of high-growth companies offering innovative applications in emerging markets. I have been impressed with Millennial Mediaa™s growth trajectory, industry leadership, and management team"
aThroughout my career I have had the good fortune to serve a variety of high-growth companies offering innovative applications in emerging markets. I have been impressed with Millennial Mediaa™s growth trajectory, industry leadership, and management team,a said Jim Tholen, CFO, BroadSoft. aI am looking forward to the opportunity to serve on Millenniala™s Board as they drive to become the critical revenue supplier for mobile application and media developers.a
Jim Tholen brings more than 20 years of financial and strategic management experience to the Millennial Media Board. Prior to BroadSoft, Tholen served as CFO and COO at NetSec, Inc., acquired by MCI; and as CFO and CSO for CareerBuilder.com, where he played an integral role in growing the company to their industry-leading position in the online job market.
aAs Millennial Media continues to grow at an incredibly fast pace, it was critical for us to identify a Chairman of our Audit Committee that has a strong, credentialed background,a said Paul Palmieri, President and CEO, Millennial Media. aJima™s extensive financial expertise and strategic successes, combined with his experience in guiding high-growth companies to public offerings, makes him an exceptional addition to our Board.a
Note to editors/reporters:James Tholena™s Bio and Photo are available upon request.
About Millennial Media
Millennial Media is the leading independent mobile advertising and data company. As an independent company, Millennial Media commands an impressive share of the mobile display advertising market. The companya™s technology, tools and services also power some of the largest companies in the media business today. Millennial Media is committed to growing the mobile advertising marketplace by becoming the preferred partner to all advertisers seeking to reach mobile consumers, all application and media developers seeking to maximize ad revenue, and all mobile operators seeking to further monetize their networks. The company has received numerous industry awards including the 2010 OnMedia Top Private Company in Digital Media and the 2010 Stevie for the Most Innovative Company Maryland. For more information, please visit[ http://www.millennialmedia.com ],join our Facebook community, or follow us on Twitter @millennialmedia.