Science & Technology
Science and TechnologyScience and Technology 
Tue, March 8, 2011
Together, Campaigner(R) and iStockphoto Help Email Marketers Get the Picture
OTTAWA--(Marketwire - March 8, 2011) - [ Campaigner ], an email marketing service provider that empowers companies to better attract and retain business through creative email marketing campaigns, today announced a new collaboration with [ iStockphoto ], a leading provider of royalty-free stock images. The collaboration will allow Campaigner subscribers who join iStockphoto through Campaigner to select, preview, and purchase royalty-free images from iStockphoto at a 20% discount. Campaigner is online at [ www.campaigner.com ].
"The iStockphoto-Campaigner relationship gives our small business customers the enhanced tools needed to pull together professional-looking email marketing campaigns that can drive results," said Steve Adams, vice president and general manager for Campaigner. "Visual imagery has proven to be a very powerful component of successful email marketing campaigns and this collaboration will allow our customers to take advantage of visuals to help impact their business' bottom line."
Email marketing can help a business more effectively communicate with its target audience, while offering robust opportunities to rigorously measure key aspects of campaigns for effectiveness. The Campaigner service allows images to be measured for performance, enhancing the fact that well chosen images can efficiently convey ideas and concepts and drive higher click through rates.
The Campaigner/iStockphoto collaboration complements other key features of the Campaigner service, including:
Email preview
Campaigner users can preview the look and feel of an email before it is received by customers. This allows users to see and modify image size and placement before the campaign is sent.
Segmentation
It is simple to apply filters to allow users to identify and segment customers and prospects into groups. Content and images can be personalized for each segment.
Reporting Tools
The click overlay report tells the story around each email by highlighting how recipients interact with each campaign. For example, data about who clicks on an image link will give direction to future interaction. If the report shows it is a big draw, the image can be used again in a future email.
Access to iStockphoto images is available immediately at Campaigner.com for current Campaigner customers who subscribe to iStockphoto through the Campaigner website. For small businesses interested in trying out these features, Campaigner offers a free 30-day [ email marketing trial ] to help get started on effective email marketing.
To learn more about Campaigner and learn more about using imagery in email marketing programs, visit the [ Inside Campaigner ] blog, and follow Campaigner on [ Facebook ] and [ Twitter ].
About Campaigner
[ Campaigner ] email marketing enables small, medium and large businesses to strengthen customer relationships and drive sales by connecting with their customers quickly, simply and affordably. Features include professional [ email campaign ] creation, multiple ways to grow and manage lists, integration with CRM and the utilization of campaign metrics and reports to increase results. Campaigner is a brand and registered trademark of j2 Global Communications, Inc. (
About j2 Global Communications
Founded in 1995, j2 Global Communications, Inc. provides outsourced, value-added messaging and communications services to individuals and businesses around the world. With offices in eight cities worldwide, j2 Global's network spans more than 4,300 cities in 49 countries on six continents. The Company's websites appear in numerous languages, including Dutch, French, German, Spanish, English and more. Payments are accepted in currencies that include the U.S. Dollar, British Pound, Canadian Dollar, Japanese Yen, Euro, Hong Kong Dollar and more. j2 Global provides live sales and customer service support in multiple languages, including English, Spanish, Dutch, German, French, Cantonese and more. j2 Global markets its services principally under the brands [ eFax ]®, [ MyFax ]®, [ eFax Corporate ]®, [ Onebox ]®, [ eVoice ]®, [ Campaigner ]®, [ Electric Mail ]®, and [ KeepItSafe ]™. As of December 31, 2010, j2 Global had achieved 15 consecutive fiscal years of revenue growth and eight consecutive fiscal years of positive and growing operating earnings. For more information about j2 Global, please visit [ www.j2global.com ].
About iStockphoto
iStockphoto offers easy, affordable inspiration with millions of vetted, royalty-free photos, illustrations, video, audio and Flash® files. Using the most advanced search in the business, customers download a file every second from a collection of more than eight million files for business, marketing and personal projects. iStockphoto started in 2000, pioneering the micropayment photography business model, and has become one of the most successful and profitable user-generated content sites in the world. iStockphoto pays out more than $1.7 million weekly in artist royalties. iStockphoto is headquartered in Calgary, Alberta, Canada, and is a wholly-owned subsidiary of Getty Images.