Science & Technology
Science and Technology
Science and Technology
Thu, October 14, 2010
Acxiom & Sprint Recognized with Silver ECHO Award at DMA2010 Conference
LITTLE ROCK, Ark.--([ BUSINESS WIRE ])--Acxiom® Corporation (Nasdaq: ACXM), a recognized leader in marketing services and technology, was named winner of a silver International ECHO award Tuesday evening at the Direct Marketing Associationa™s DMA2010 Conference in San Francisco. The award capped Acxioma™s bold presence at the conference in which the company featured nine participating keynote speakers and panelists and was nominated for four awards.
"I am very proud of our agency team at Acxiom and congratulate them for their great work and this award."
The award was presented in the Communications/Utilities category for Acxioma™s implementation of the aLifecycle Emaila campaign for Sprint. Additionally, Acxioma™s Relevance-X® Online and Social were both selected as Innovation Awards platform finalists, and Acxioma™s aThink Fed-Ex Firsta campaign for Fed-Ex finished fifth in the ECHO award competition.
aWe are thrilled that our work is recognized by the industrya™s preeminent trade organization,a said Tim Suther, Acxiom chief marketing officer. aThis award provides further confirmation of our leadership position in the industry by delivering innovation, client value and real solutions for engaging with todaya™s connected consumers.a
The DMA International ECHO Awards honored the worlda™s best direct marketing campaigns over the last year that raised the bar in terms of strategy, creativity and results.
For the Sprint campaign, Acxiom utilized its Impact-XTM Emailplatform to automate emails from Sprint to its two-year contract customers, resulting in a 30-percent year-over-year increase in email volume with open rates 32 percent higher than industry average.
aReceiving the DMAa™s silver ECHO award is not only an honor but a testament to the tremendous results this campaign produced,a said Bronson Broockerd, general manager of Direct, Email and Mobile Marketing for Sprint. aI am very proud of our agency team at Acxiom and congratulate them for their great work and this award.a
Additionally, Acxiom executive Rose Cahill, who recently joined the company, was honored as the DMAa™s Insurance Direct Marketer of the Year for her previous work as vice president/director of marketing at The Savings Bank Life Insurance Company of Massachusetts (SBLI). SBLI, an Acxiom client, also received the DMA Insurance Company of the Year award for multichannel marketing. Its programs are driven by Acxioma™s MarketEdge-XTM product.
About Acxiom
Acxiom is a recognized leader in marketing services and technology that enable marketers to successfully manage audiences personalize consumer experiences and create profitable customer relationships. Our superior industry-focused, consultative approach combines consumer data and analytics, databases, data integration and consulting solutions for personalized, multichannel marketing strategies. Acxiom leverages over 40 years of experience in data management to deliver high-performance, highly secure, reliable information management services. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, USA, and serves clients around the world from locations in the United States, Europe, Asia-Pacific, the Middle East and South America. For more information about Acxiom, visit [ www.acxiom.com ].
Acxiom and Relevance-X are registered trademarks and Impact-X and MarketEdge-X are trademarks of Acxiom Corporation
