N@N

Digital Angel Wins Government Bid in Peru for Electronic Identification Products

^{Published on 2010-10-08 10:51:22 - Market Wire}
 

SO. ST. PAUL, Minn.--([ BUSINESS WIRE ])--Digital Angel Corporation (OTCBB:DIGA), an advanced technology company in the field of animal identification and emergency identification solutions, announced today that its subsidiary Destron Fearing has won a bid to supply the Servicio Nacional de Sanidade Agrria (SENASA), an agency affiliated with the Agricultural Ministry of Peru, with electronic identification equipment for the countrya™s official cattle ID program.

"We see additional opportunities in South America, and believe the experience and knowledge of our International Sales Director for Central and South America, Dr. Roberto Gerios, offers Destron Fearing a strong presence in the region."

SENASA has selected and approved Destron Fearing to be the official supplier and has awarded the company an initial order for more than 140,000 electronic identification tags. Over the next twelve months, SENASA has agreed to purchase additional identification tags as well as Destron Fearing applicators and readers as part of the nationa™s official cattle identification program

Destron Fearing will customize combination RFID panel tags and RFID button tags with Perua™s official country code and will program specific sequence numbers for the different geographical areas of the country. Both types of tags are compatible with Destrona™s DTR4 hand-held reader, which the Company believes is the most advanced reader of its kind. The DTR4 stores over 2,000 individual numbers and can verify individual animals within a pre-loaded list that is International Committee for Animal Recording (ICAR) approved, FCC approved, and meets SENASA market specifications.

aThrough the bidding process we were able to demonstrate Destron Fearinga™s superior technology by highlighting the robust nature of our RFID products. The quality of Destron Fearing tags, applicators, and hand held readers were tested and their durability and competitive pricing showcased the full value proposition we offer to the market,a said Dan Ellsworth, Vice President of Sales and Marketing. aWe see additional opportunities in South America, and believe the experience and knowledge of our International Sales Director for Central and South America, Dr. Roberto Gerios, offers Destron Fearing a strong presence in the region.a

About Destron Fearing and Digital Angel

Destron Fearing is a subsidiary of Digital Angel (NASDAQ: DIGA), an advanced technology company in the field of animal identification and emergency identification solutions. Digital Angel's products are utilized around the world in such applications as pet identification, using its patented, FDA-approved implantable microchip; livestock identification and herd management using visual and radio frequency identification (RFID) ear tags; and global positioning systems (GPS) search and rescue beacons for army, navy and air force applications worldwide. For further information please visit [ www.destronfearing.com ] and [ www.digitalangel.com ].

Safe Harbor Statement

This press release contains certain "forward-looking" statements (as such term is defined in the Private Securities Litigation Reform Act of 1995). Forward-looking statements included in this press release include, without limitation, those concerning expectations regarding the expected benefits of the technology and impact of the new orders on the Company's financial results. These forward-looking statements are based on the Company's current expectations and beliefs and are subject to a number of risks, uncertainties and assumptions. Additional information about these and other factors that could affect the Company's businesses is set forth in the Company's Form 10-K under the caption "Risk Factors" filed with the Securities and Exchange Commission ("SEC") on April 1, 2010, and subsequent filings with the SEC. The Company undertakes no obligation to update or release any revisions to these forward-looking statements to reflect events or circumstances after the date of this statement or to reflect the occurrence of unanticipated events, except as required by law.