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AMD Technology Allows Studio to Slice Through Special Effects Work in New aMachetea Film

^{Published on 2010-08-31 21:40:30 - Market Wire}
 

SUNNYVALE, Calif.--([ BUSINESS WIRE ])--[ AMD ] (NYSE: AMD) today unveiled its close collaboration with [ Troublemaker Studios ] to produce the striking visual effects for the action epic [ aMachetea ], a project for the studio that saw the Troublemaker team finalize more than 500 shots, a personal best made possible with AMD graphics and computing technology. Directed and conceived by Robert Rodriguez (director of aPredatorsa, aSin Citya, and aShortsa), and featuring an all-star cast including Danny Trejo, Robert De Niro, Lindsay Lohan and Jessica Alba, aMachetea is set to revitalize the action genre.

"The incredible developments in AMD platform technology continue to fuel my creativity, driving me to push it to its limits. In fact, Ia™ve made plans to incorporate AMDa™s Fusion Render technology into the production of my next film aSpy Kids 4a™."

Described by Rodriguez as a aspaghetti western for day laborers,a the film centers on a former Mexican ex-Federale named Machete, who after being setup, embarks on a quest to seek revenge and clear his name. From start to finish, Troublemaker Studios made use of a unique combination of AMDa™s graphics and computing technologies to bring the film to life, pioneering new special effects techniques while cutting down on production time and cost.

aIa™ve had the idea for aMachetea™ since meeting Danny Trejo while filming aDesperadoa™ in 1993, and ita™s only now after years of refining that idea combined with the advancements in AMD technology, that Ia™ve been able to bring my creative vision to life in the way I truly envisaged it,a said Robert Rodriguez, co-owner, Troublemaker Studios. aThe incredible developments in AMD platform technology continue to fuel my creativity, driving me to push it to its limits. In fact, Ia™ve made plans to incorporate AMDa™s Fusion Render technology into the production of my next film aSpy Kids 4a™.a

AMD technology was integral to realizing Rodrigueza™s vision for aMachetea:

• Breaking Troublemaker Studioa™s personal record: For aMachetea, Troublemaker Studios made use of a unique mix of high-performance AMD hardware, including AMD FireProa" V8800 professional graphics accelerators and six-core AMD Opterona" processor-based workstations to produce the film on a compressed schedule. A team of ten artists with a post-production period of only six months accomplished 500 final shots with AMDa™s platform technology, a personal best for Rodriguez and his Troublemaker Studios team.
• Packing more action in: The Troublemaker Studios team worked to fill the scenes of aMachetea with an incredible level of detail using AMD-based graphics workstations. Extensive set damage, a huge number of bullet holes, and wide-ranging set extensions were all added digitally to give the action movie even more bang for its buck, while sophisticated particle simulations helped more accurately render realistic blood spatters that interact with each other, the actors and objects in the environment.
• Working at the aspeed of thoughta: aMachetea is a return to the guerrilla-style movie making that made Rodriguez famous, incorporating a myriad of mediums and film-making techniques all of which had to come together seamlessly to achieve Rodrigueza™s artistic vision. AMD workstations served as the technological glue that brought everything together. Shots from three different digital camera models, one film camera, camera tracking work using PFTrack, 3D special effects work using Softimage, and compositing work using Nuke, all came together through AMDa™s professional grade technology to produce a film that looks as though it has a blockbuster budget.

aLeading graphics and workstation technologies from AMD opened a new world of possibilities for Troublemaker Studios, allowing them to deliver a volume and quality of special effects shots for aMachetea™ that theya™ve never been able to before,a said Charlie Boswell, director of Digital Media and Entertainment at AMD. aWith six-core AMD Opterona" processors and ATI FireProa" V8800 graphics 210284 solutions, Robert and his Troublemaker Studios team have delivered a look and vibe as distinct as the plot itself.a

Supporting Resources

• [ The official aMacheteawebsite ]
• Product information: [ AMD FireProa" professional graphics accelerators ]
• Product information: [ AMD Opterona" processors ]
• Follow news from AMD on Twitter at [ @AMDUnprocessed ]

About AMD

Advanced Micro Devices (NYSE: AMD) is an innovative technology company dedicated to collaborating with customers and technology partners to ignite the next generation of computing and graphics solutions at work, home and play. For more information, visit [ http://www.amd.com ].

Advanced Micro Devices, Inc. AMD, the AMD Arrow logo, FirePro, Opteron and combinations thereof, are trademarks of Advanced Micro Devices, Inc. Other names are for informational purposes only and may be trademarks of their respective owners.