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Wolfgang Maasberg Appointed Chief Executive Officer of Lyris

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^{Published in Science and Technology on Thursday, August 19th 2010 at 5:16 GMT by Market Wire}  

EMERYVILLE, Calif.--([ BUSINESS WIRE ])--The board of directors of Lyris, Inc. (OTCBB:LYRI.OB), the online marketing expert, today announced that it has appointed Wolfgang Maasberg as President and Chief Executive Officer and as a member of the companya™s board of directors. Mr. Maasberg will serve as a Class III director and will stand for election at the companya™s annual meeting of stockholders in 2011.

"Wolfgang has a strong record of accomplishments with Omniture and Adobe, which we think is an experience base that can take Lyris to the next level."

Lyrisa™ board of directors has also accepted the resignation of Luis A. Rivera as the companya™s President and Chief Executive Officer, but he will continue to serve as a member of the board of directors.

aWe want to thank Luis Rivera for his years of service to Lyris, and welcome Wolfgang Maasberg as Chief Executive Officer and a member of our board of directors,a said Ty Comfort, Chairman of the Lyris Board of Directors. aWolfgang has a strong record of accomplishments with Omniture and Adobe, which we think is an experience base that can take Lyris to the next level.a

Mr. Maasberg, 38, has served as Vice President Sales, Americas, of the Omniture business unit at Adobe Systems, Inc. since its January 2010 acquisition of Omniture, Inc. From May 2005 to January 2010, Mr. Maasberg served in various senior sales management positions at Omniture, including most recently as Senior Vice President Sales, Americas. Wolfgang began his career at Dell Computer Corp in 1997. In 2000 he joined FIT Technologies as Vice President of Sales. Prior to Omniture he joined Coremetrics (recently acquired by IBM) where he held sales and sales leadership roles, finishing as Regional Vice President of Sales, North America.

About Lyris, Inc.

[ Lyris, Inc. ] (OTCBB: LYRI.OB) is the first online marketing solution provider to integrate email with diverse online marketing channels to create more efficient and effective marketing organizations. The companya™s flagship offering, Lyris HQ, is an all-in-one online marketing solution that combines email marketing with search, social, and mobile channels, enhanced by embedded deliverability and Web analytics. Lyris HQ provides online marketers actionable insights that help them make intelligent decisions and improve results. Clients include American Apparel, Body Glove, British Museum Company Ltd., Minnesota Timberwolves, PC Recycler and Student Advantage. For more information, please visit [ www.lyris.com ].

The statements in this news release relating to matters that are not historical facts are forward-looking statements based on managementa™s beliefs and assumptions using currently available information and expectations as of the date hereof, and are not guarantees of future performance and involve certain risks and uncertainties, including risks and uncertainties detailed from time to time in Lyris Inc.a™s filings with the Securities and Exchange Commission available at [ www.sec.gov ]. Although managementbelieves that the expectations reflected in such forward-looking statements are reasonable, it cannot give any assurances that these expectations will prove to be correct. Lyris assumes no duty topublicly update or revise any such statements, whether as a result of new information, future events or otherwise.