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Yahoo! en Espaol Autos Puts Users in the Drivera?s Seat with Rich Content, Enhanced Selling and Purchasing Options

^{Published on 2010-08-23 05:16:56 - Market Wire}
 

MIAMI--([ BUSINESS WIRE ])--Yahoo! en Espaol (NASDAQ: YHOO) announced the launch of a newly improved and designed Yahoo! Autos today, providing users with easy access to the best selection of more than 2.5 million new, used, certified pre-owned and private-seller vehicle listings from dealers and private-party sellers nationwide. Yahoo! en Espaol Autos is available at [ http://espanol.autocosmos.yahoo.net ].

"With a revamped interface, more advanced capabilities and by partnering with market leaders like Autocosmos and Cars.com, we are expanding the depth of our content. Our relevant and comprehensive experiences, like Yahoo! Autos, enable advertisers to reach highly engaged audiences with scale and impact."

Yahoo! en Espaol Autos is designed to cater to the United States Hispanic market, delivering a wide spectrum of interactive tools and services in Spanish. With the ability to compare new and used car prices, view pictures, research specs, read car reviews, and much more, Yahoo! en Espaol Autos serves as the definitive one-stop destination for Hispanics seeking auto knowledge.

aEvery month millions of Hispanic consumers in the U.S. turn to Yahoo! en Espaol Autos to research, buy and sell cars online,a said Armando Rodriguez, general manager, Yahoo! Hispanic Americas. aWith a revamped interface, more advanced capabilities and by partnering with market leaders like Autocosmos and Cars.com, we are expanding the depth of our content. Our relevant and comprehensive experiences, like Yahoo! Autos, enable advertisers to reach highly engaged audiences with scale and impact.a

New and improved Yahoo! en Espaol Autos features include new automotive comparison tools including:

• Updated auto specifications provided by Polk
• Updated car values provided by Kelley Blue Book
• Enhanced search features based on make, model and category for new and used cars
• The ability to compare up to four different vehicles at a granular level, including price, exterior and interior specifics, engine transmission, and more
• The ability to share car specifications and comparisons with friends

Yahoo! en Espaol Autos helps consumers and auto enthusiasts keep a pulse on news and happenings in the auto world with coverage of all major auto shows around the globe; current events including recalls, important issues, and sales data; as well as general autos knowledge, tips and photo galleries.

About Yahoo! en Espaol:

Yahoo! Inc. is a leading global consumer brand and one of the most trafficked Internet destinations worldwide. Yahoo! is where millions of people go every day to see what is happening with the people and things that matter to them most. Yahoo! helps marketers reach that audience with its unique and compelling advertiser proposition. Yahoo! is headquartered in Sunnyvale, California. For more information, visit [ http://pressroom.yahoo.com ] or the companya™s blog, Yodel Anecdotal ([ http://yodel.yahoo.com ]).