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EA Mobile Brings Madden NFL to iPad for the First Time

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^{Published in Science and Technology on Tuesday, August 10th 2010 at 11:06 GMT by Market Wire}  

REDWOOD CITY, Calif.--([ BUSINESS WIRE ])--EAMobilea", a division of Electronic Arts Inc., (NASDAQ:ERTS) and the worlda™s leading mobile games publisher, today announced that the fan-favorite Madden NFL videogame franchise is available on the latest digital devices and platforms reaching new consumers. For the first time, consumers can now playMadden NFL 11on iPada".Madden NFL 11for iPada", iPod® touch and feature phone versions are launching alongside the franchise console offerings today. A version for Androida" phones will be available later in the year.

"The release of Madden NFL 11 upholds EAa™s legacy of innovation in the mobile industry"

aThe release of Madden NFL 11 upholds EAa™s legacy of innovation in the mobile industry,a said Travis Boatman, Vice President of Worldwide Studios for EA Mobile. aTotal Defensive Control, a brand new feature for iPad and iPod touch, redesigns how you play defense giving you more control and ultimately, making it more fun. If you have a mobile device and youa™re a football fan, then this is the game for you.a

Madden NFL 11 for iPad and iPod touch

Madden NFL 11is the most fun and complete NFL experience ever made for mobile devices and is available today from the App Store.

• Win With Defense a" Total Defensive Control delivers the fun on defense. Play both sides of the ball with equal intensity with the all-new aTotal Defensive Control.a TDC allows players to pause the action, position their defense and deliver game-changing hits like never before.
• Quick Play Decisions a" With the new GameFlow playbook based on the console gamea™s new feature, players spend less time in the playbook and more time on the field. Keeping the gamea™s momentum going and shortening overall time per play is perfect for gaming on the go.
• Control the Action a" With the innovative feature called aHot Routes Everywhere,a players pick almost any football player pre-snap and literally draw their movement on the field while creating the play on the go. This year, draw routes on passing and running plays, along with defense.
• Graphics and Controls Befitting the Game a" With HD-quality graphics for iPad, optimized graphics taking full advantage of the new Retina display and 3GS maximized visuals, football players rumble into action in authentic stadiums as gamers get drawn deeper in the experience. Controls are maximized for each device including a unique passing wheel designed exclusively for iPad.
• Unmatched Authenticity on Mobile Devices a" With 32 NFL teams in authentic stadiums, choose from updated rosters featuring nearly 2,000 real players even seeing playersa™ names on the their jerseys in the iPad version.
• Play Your Way a" Whether playing rivals via Bluetooth on the iPod touch or jumping right into a solo game, Madden NFL 11 delivers like never before. Play through an entire 16-game schedule in Season Mode making trades and tracking stats for a team and the entire league. In Playoffs Mode, replay last seasona™s historic playoffs all the way to the Super Bowl.
• Additional Features Coming Soon a" Upcoming free iPad updates scheduled in time for the kick-off to the NFL regular season include retro-style aVintage Voltage Footballa and multiplayer gameplay.

Madden NFL 11is available today from the App Store for iPad and iPod touch, or at[ www.itunes.com/appstore/ ]. A version for feature phones is also available with an Android version coming later in the year. Assets and additional press information can be found at[ http://info.ea.com ].

EA Mobile has a solid reputation for its pioneering and market leadership in mobile gaming. EA Mobile has been a definitive player with the rise of Apple devices as gaming platforms. Popular games includeSCRABBLE, Tetris, MONOPOLYandBATTLESHIP, which have consistently ranked among top sellers and, in 2009,The Sims® 3was the #1 best-selling game on the App Store. For more information about EA Mobile, please visit[ www.EAMobile.com ], join us on Facebook at[ www.facebook.com/EAMobile ]or follow us on Twitter at[ www.twitter.com/EAMobile ].

About EA Mobile

EA Mobilea" is the worlda™s leading wireless entertainment publisher with award-winning games such as Tetris®, Bejeweled®, The Simsa", and Need For Speeda". The EA Mobile portfolio also includes casual games based on the companya™s collaboration with Hasbro, Inc. including MONOPOLY, YAHTZEE and SCRABBLE(in the U.S. and Canada) as well as sports blockbusters from the EA SPORTSa" brand, including Madden NFL Football, FIFA Soccer and NASCAR®. EA Mobile develops games for multiple mobile platforms including mobile phones, smartphones, the iPada" and iPod®. For more information about EA Mobile, please visit [ www.EAMobile.com ].

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSa", EAa", EA Mobilea" and POGOa". In fiscal 2010, EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold more than one million units. EA's homepage and online game site is [ www.ea.com ]. More information about EA's products and full text of press releases can be found on the Internet at [ http://info.ea.com ].

EA, EA SPORTS, EA Mobile, POGO, Need for Speed, and The Sims are trademarks of Electronic Arts Inc. Tetris is a registered trademark of Tetris Holding. MONOPOLY, BATTLESHIP and SCRABBLE (in the United States and Canada) and YAHTZEE are trademarks of Hasbro and are used with permission. John Madden, NFL, FIFA, NBA, NCAA, Tiger Woods and PGA TOUR are the property of their respective owners and used with permission. iPad and iPod touch are trademarks of Apple, Inc. Android is a trademark of Google Inc. Use of this trademark is subject to[ Google Permissions ]. All other trademarks are the property of their respective owners.

© 2010 NFL Properties LLC. Team names/logos/indicia are trademarks of the teams indicated. All other NFL-related trademarks are trademarks of the National Football League.

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