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HAMILTON, ONTARIO--(Marketwire - June 28, 2010) - Pethealth Inc. (TSX:PTZ)–Moving away from home for the first time can be tough for a freshman. To ease the transition, McMaster University science and kinesiology student Aviva Samson adopted a [ long-haired tabby kitten ] from a local shelter, whom she named Charlie.

Charlie soon became a much-loved [ pet companion ] for Aviva, 19, and her sister. At the end of the year, the girls decided to move into a new place, taking Charlie with them. The move was hectic because Aviva was scheduled to leave the next day to teach and help build schools for three weeks in Africa.

But as soon as Aviva had left, her sister discovered that Charlie ­was gone. The inquisitive young feline had somehow gotten outside and, unfamiliar with her new surroundings, became lost.

Aviva's mom, Dr. Margo Mountjoy – a specialist in sports medicine based in Guelph, Ontario and a member of the International Olympic Committee Medical Commission – searched frantically for Charlie for weeks, unwilling to tell her daughter that her beloved [ pet was missing ].

But the day before Aviva was to return, Dr. Mountjoy received a call from the 24PetWatch Lost Pet Recovery team –­ Charlie had been found and taken to a veterinary clinic in Hamilton, Ontario. The staff there had scanned him, discovered the [ 24PetWatch microchip ] that he had been given at the shelter, and called the recovery team.

Charlie was returned home, safe and sound, the day before Aviva came back from Africa.

"24PetWatch saved Charlie's life – we couldn't be more grateful," says Dr. Mountjoy. "You rarely hear stories of lost cats being reunited with their owners; I can't stress enough how important it is to microchip your cat," she added.

That holds true even for indoor cats, says Susan Arts, Vice President of Marketing at Pethealth Inc., owners of the 24PetWatch [ Lost Pet Recovery Program ]. "Charlie was an indoor cat, but he still managed to get out and get lost." But too many owners also forget about putting tags on their cat's collars," says Arts. "Microchip, visible tag and an accurate pet registration database – those are the three components needed in order to ensure pets are reunited successfully with their owners."

About 24Petwatch [ Microchip ID ]

24PetWatch has been dedicated to your pet's safety since 2003. With a comprehensive line of exclusive products and services designed to enhance and protect your pet's life, 24PetWatch gives you and your pet access to health, happiness and peace of mind. If you have found a lost pet with a collar tag, call us at 1-866-597-2424 immediately. We'll also report the pet as found as well as contacting the owner so they can be [ reunited with their pet ]. If there is no collar tag or if it is unreadable or scratched, take the pet to your nearest animal shelter, vet or rescue group so the pet can be scanned for a microchip. For more information about 24PetWatch Microchip ID and [ 24PetWatch Insurance programs ], visit [ www.24petwatch.com ]

For Veterinarians - 24PetWatch is well known for providing comprehensive [ pet identification ], microchipping and [ pet insurance ] services to pet owners. 24PetWatch wants your customers to know that we offer low cost microchips and a lost pet recovery service. This will provide outstanding value to you and your customers alike. Call us today at 1-866-597-2424 for a free personal quote for your practice.

About Pethealth

Pethealth is North America's second largest provider of medical [ insurance for dogs and cats ] to pet owners, operating in Canada, the United States and the United Kingdom. In addition, the Company is the leading provider of management software to North American animal welfare organizations through its SaaS-based application and is the leading provider of pet related database management services to the North American companion animal industry. Pethealth offers a unique range of products and services for veterinarians, shelters and pet owners through a number of wholly owned subsidiaries using a range of brand names including [ PetCare ], [ 24PetWatch ], [ Pet Protect ], [ Petpals Direct ], [ ShelterCare ], [ PetPoint ], [ Petango.com ] and [ ThePetangoStore.com ].

Pethealth is based in Oakville, Ontario. To find out more about Pethealth, visit the web site at [ www.pethealthinc.com ].