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Amazon Ups Transparency for Advertisers Following CSAM Scandal and Senator Pressure

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Amazon plans to add new transparency tools to its demand-side platform, Amazon Ads, following a report earlier this month accusing the platform, alongside others, of inadvertently funding child sexual abuse materials (CSAM).
Amazon has enhanced transparency for advertisers by introducing new tools and features in response to a scandal involving child sexual abuse material (CSAM) and subsequent pressure from U.S. Senator Richard Blumenthal. The company now provides advertisers with more detailed data on where their ads appear, including the ability to see which pages their ads are displayed on, and offers new reporting tools to track ad performance more effectively. This move aims to rebuild trust with advertisers and ensure that ads do not appear alongside inappropriate content. Additionally, Amazon has committed to regular updates and improvements to its advertising platform to prevent future incidents and maintain a safe advertising environment.

Read the Full MSN Article at:
[ https://www.msn.com/en-us/technology/tech-companies/amazon-ups-transparency-for-advertisers-following-csam-scandal-and-senator-pressure/ar-AA1zx7hE ]