N@N

Google Ad-Tech Users Can Target National Security 'Decision Makers' and People With Chronic Diseases

The article from WIRED discusses how Google's ad platform, Display & Video 360 (DV360), has been found to offer advertisers the ability to target or exclude ads based on sensitive categories like "National Security" and "Military Bases." This capability was discovered by Check My Ads, a group advocating for transparency in digital advertising. These categories, which include terms like "US Military Personnel" and "Military Bases," could potentially be used for surveillance or discriminatory practices. Google has since removed these categories from DV360 following the report, stating that they were mistakenly included and that the company does not allow targeting or exclusion based on sensitive personal information. The incident raises concerns about privacy, data ethics, and the potential misuse of ad tech for purposes beyond marketing.

Read the Full Wired Article at:
[ https://www.wired.com/story/google-dv360-banned-audience-segments-national-security/ ]