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Meta tightens ad rules to curb financial scams aimed at Australians

Meta, the parent company of social media platforms like Facebook and Instagram, has introduced stricter advertising policies in Australia to combat the rising tide of financial scams targeting its users. The new rules mandate that advertisers of financial products must be pre-approved by Meta, ensuring they are legitimate and authorized by the Australian Securities and Investments Commission (ASIC). This move comes in response to a significant increase in scams where fraudsters impersonate well-known financial institutions to deceive users. Additionally, Meta has implemented measures like disabling links in ads that lead to external websites, aiming to reduce the risk of scams. These changes reflect Meta's commitment to enhancing user safety and trust on its platforms amidst growing concerns over online financial fraud.

Read the Full The Hindu Article at:
[ https://www.thehindu.com/sci-tech/technology/meta-tightens-ad-rules-to-curb-financial-scams-aimed-at-australians/article68936951.ece ]