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MOUNTAIN VIEW, Calif.--([ BUSINESS WIRE ])--Who will create the next great personal or small business finance application? And what will they invent?

"We canat wait to see the amazing new experiences third-party developers can deliver using our data services."

Intuit Inc. (Nasdaq: INTU) hopes to answer those questions, and spur innovation, by giving third-party developers access to one of the key ingredients that has made [ Quicken ], [ QuickBooks ], [ Mint.com ] and [ FinanceWorks ] some of the worldas most successful financial management programs. For the first time in its history, Intuit is opening the application programming interfaces, or APIs, to its [ financial data service ] in the U.S. and Canada.

By opening these APIs, Intuit is creating a unique opportunity for third-party developers to build new and innovative financial solutions that perhaps Intuit hasnat even thought of. This approach also supports Intuitas strategy to open its rich data ecosystem to create value for consumers and small businesses by enabling third-party contributions.

aWeare committed to unleashing the power of many to continue creating innovative solutions that improve peopleas financial lives,a said Brad Smith, Intuit president and CEO. aQuicken was invented at a kitchen table. Mint arose when its founder got too busy to keep up managing his own money. You never know where the next great idea will come from, but we intend to find out. By reaching out to the developer community, we can help identify and solve important customer problems.a

Heart and Soul of Data

Intuitas data aggregation and categorization capabilities are the heart and soul of its financial data service. Invisible to customers, itas the technology that millions of consumers and small businesses use today to securely and seamlessly collect, organize and manage their financial information through Intuitas various financial management solutions. These solutions leverage Intuitas highly accurate data categorization feature to provide deep customer insights and support automated delivery of targeted guidance and offers based on the customeras unique financial situation.

Opening the APIs to this technology will give consumers and small businesses a broader choice of solutions to share their data with and use. Just as the Intuit Partner Platform already offers third-party developers access to QuickBooks data, this new financial data service will enable third-party technology providers to offer their customers access to their own data from more than 19,000 sources of personal and business banking, brokerage and investment accounts in the U.S and Canada.

aAccess to reliable financial data is among the biggest challenges developers face when working to innovate,a said Aaron Patzer, who worked 18 hours a day, 7 days a week to create Mint.com. aThese new APIs will accelerate the pace of development weall see at startups looking to create new services for both individuals and businesses.a

[ SaveUp ], a free rewards game for saving money and reducing debt, recently piloted Intuitas financial data services to aggregate financial information from users who opted into its program.

aIntuitas service is easy to use and helps our customers securely access their data from just about any financial source you can think of through SaveUp,a said Priya Haji, CEO of SaveUp. aWeare then able to use this information to track our customersa smart financial actions and reward them accordingly. This data service has helped us build a better tool to help people save more and have fun while doing it. To date, more than$100M in savings and $90M in debt payments have been registered in SaveUp from financial institutions across the U.S.a

Available in October

Open APIs to Intuitas financial data service will be available on a limited basis in October through the [ Intuit Partner Platform ], with wider availability in December. To maintain the same strong commitment to data privacy and audit standards that are the hallmark of Intuitas products and services, Intuit will determine which vendors can utilize its financial data service.

aWe're expanding our platform that, to date, has only provided access to QuickBooks data, to now connect consumers and small businesses with their most important financial data through the third-party apps of their choice,a said Alex Chriss, director of the Intuit Partner Platform. aWe canat wait to see the amazing new experiences third-party developers can deliver using our data services.a

Intuit also expects that popular third-party solutions using this financial data service could be incorporated back into its own offerings to benefit the millions of customers using Intuit solutions today. By combining the best of Intuit, financial institutions and third-party solutions, Intuit is offering a foundational service to more rapidly meet the expectations of consumers, small businesses and those who serve them.

Suggested Links:

Learn more about [ Intuit Data Services Financial Aggregation and Categorization ]

Follow the [ Intuit Partner Platform on Twitter ]

Hear Intuitas view on big data, social and mobile on [ the Intuit Network ]

About Intuit Inc.

[ Intuit Inc ]. is a leading provider of business and financial management solutions for small and mid-sized businesses; financial institutions, including banks and credit unions; consumers and accounting professionals. Its flagship products and services, including [ QuickBooks ], [ Quicken ] and [ TurboTax ], simplify small business management and [ payroll processing ], personal finance, and tax preparation and filing. [ ProSeries ] and [ Lacerte ] are Intuit's leading tax preparation offerings for professional accountants. Intuit Financial Services helps banks and credit unions grow by offering innovative online and mobile banking solutions that make it easier for consumers and businesses to manage their money.

Founded in 1983, Intuit had annual revenue of $4.15 billion in its fiscal year 2012. The company has approximately 8,000 employees with major offices in the United States, Canada, the United Kingdom, India and other locations. More information can be found at [ www.intuit.com ].

Intuit and the Intuit logo, are registered trademarks and/or registered service marks of Intuit Inc. in the United States and other countries. Other parties' trademarks or service marks are the property of their respective owners and should be treated as such.