SAN BRUNO, CA--(Marketwire - Oct 13, 2011) - [ Responsys, Inc. ] (NASDAQ: [ MKTG ]), the leading provider of email and [ cross-channel marketing solutions ], today announced the immediate release of Responsys Interact Fall '11, the latest version of the [ Responsys Interact Suite ], the award-winning suite of Software-as-a-Service (SaaS) applications that enable marketers to more effectively design, execute, optimize and manage marketing campaigns across email, mobile, social, display and web channels.

Responsys Interact Fall '11 includes major extensions to the [ Responsys Interact Suite ] including Responsys Interact for Distributed Marketing, a new application that allows organizations to effectively coordinate and manage local marketing campaigns; and Winner Selection, a first-of-its-kind solution that allows marketers to test and compare campaign elements and campaign combinations that were previously difficult or impossible to test, and manually or automatically direct future marketing to the best performing option.

"We are thrilled to introduce these profound new capabilities to enable even more successful coordination, management, and execution of cross-channel marketing campaigns," said John Berkley, Vice President of Products at Responsys. "Responsys Interact Fall '11 continues a tradition of product excellence and technical innovation that customers have come to expect from the industry-leading platform for relationship marketing."

Responsys Interact Fall '11 includes the following powerful new additions:

• Responsys Interact for Distributed Marketing: Designed to empower non-technical marketers at the local and regional level, Responsys Interact for Distributed Marketing provides an easy-to-use interface to develop and deploy cross-channel, interactive marketing campaigns. Customizable templates allow marketing organizations to centralize and control corporate branding and messaging, while giving marketers at the local level the ability to personalize an email, mobile or social message for their own market. This powerful new feature provides marketers with a better way to improve the relevancy and performance of campaigns -- by making them local.
  
  
• Winner Selection: Marketing programs include many components that drive success: targeting, messaging, offers, timing, frequency, sequencing, and channel. Traditional testing, typically limited to basic A/B splits related to subject line, time-of-day, or offer falls short when marketers are looking to optimize overall program performance. With Responsys' Winner Selection, marketers can test and optimize the complete flow of interactions that make up a marketing experience to achieve improved performance, higher ROI, and greater automation and efficiency.
  
  

Key features of Responsys Winner Selection include:

• Define tests with a range of criteria that includes creative designs, subject lines, message content, touch frequencies, message sequence or engagement channel;
• Automatically or manually control test conclusion and subsequent action based on pre-defined winner criteria;
• Define test audiences based on specific filters or through random allocation;
• Establish holdout groups from select segments such as high value consumers; and
• Automatically receive notifications when tests conclude and winners are selected.

Other enhancements to Responsys Interact Fall '11 include:

• Filter Designer -- Quick Count: Quick Count enables marketers to more rapidly determine the size of a segment they have defined in Filter Designer. With Quick Count, marketers can test more filtering criteria and more easily determine the effects of those criteria changes on segment size.
• Responsys Interact for Mobile -- Extended International Support: Further strengthening the company's mobile marketing capabilities, Responsys Interact for Mobile has been enhanced to include both long code and dedicated short code support in the United Kingdom and Germany, and now supports sending SMS to mobile recipients in Australia and New Zealand.

Earlier this month, Responsys announced [ Responsys Interact for Display ], which enables marketers to leverage display ads as a core part of their cross-channel marketing programs. This channel gives Responsys customers a targeted and effective way reach their consumers to drive increased brand engagement and ROI.

About Responsys
Responsys is the leading provider of email and cross-channel marketing solutions that enable companies to engage in relationship marketing across the interactive channels customers are embracing today -- email, mobile, social, web and display. With Responsys solutions, marketers can create, execute, and automate highly dynamic campaigns and lifecycle marketing programs that are designed to grow revenue, increase marketing efficiency, and strengthen customer loyalty. Responsys' New School Marketing vision, flexible on-demand application suite, and customer success-focused services aim to deliver high ROI, increased levels of automation and fast time-to-value. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. Responsys serves world-class brands such as: American Family Mutual Insurance Company, Avis Europe, Brooks Brothers, Continental Airlines, Deutsche Lufthansa, Dollar Thrifty, Lands' End, LEGO, LinkedIn, Newegg, Orbitz, Qantas, Southwest Airlines, and UnitedHealthcare. For more information about Responsys, visit [ responsys.com ].

Additional Resources

• Like Responsys on Facebook - [ https://www.facebook.com/Responsys ]
• Follow @responsys on Twitter - [ https://www.twitter.com/Responsys ]