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Lyris Announces New eCommerce Customer Brora and Participation in eCommerce Expo in London

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^{Published in Science and Technology on Wednesday, October 12th 2011 at 6:51 GMT by Market Wire}  

EMERYVILLE, Calif. & LONDON--([ BUSINESS WIRE ])--[ Lyris, Inc. ] (OTCBB: LYRI), the global digital marketing expert, today announced strong growth among ecommerce customers in the UK as thousands of industry leaders gather at the [ eCommerce Expo ] in London. With ongoing momentum from UK-based customers across industries, including [ Brora ], [ Matches ], [ JOY ], [ Kitbag ], [ Friends of the Earth ], [ Sleek MakeUp ] and the [ British Red Cross ], Lyris is supporting leading marketers and brands in EMEA as they address marketing challenges and execute successful digital marketing campaigns.

"Email marketing is a key component of most European marketersa™ interactive marketing programs, yet marketers still face challenges in targeting their communications, in integrating email with other marketing channels, and in tackling best practices for list maintenance."

While the ecommerce industry as a whole continues to experience growth, it is evident that online marketing is increasingly important to brands as they seek effective ways to connect with consumers online. According to Forrester Research, Inc., aEmail marketing is a key component of most European marketersa™ interactive marketing programs, yet marketers still face challenges in targeting their communications, in integrating email with other marketing channels, and in tackling best practices for list maintenance.a (aEuropean Email Marketing in 2011a, Forrester Research, Inc., February 22, 2011). With robust email marketing solutions and services, Lyris is addressing these challenges by enabling customers to connect with consumers by integrating email, social, mobile, search and analytics to achieve cross-channel marketing success.

Lyris ecommerce customer, Bhav Gohil, head of IT and ecommerce, says, aWe chose Lyris as our email solution provider because Lyris HQ is intuitive and easy to use, but at the same time offers powerful information and insight with the robust analytics. The support we will receive from Lyris Professional Services will help us identify the opportunities in both the long and short term to achieve revenue growth from our email campaigns.a

Lyris solutions, including [ Lyris HQ with new social integration features ], [ Lyris ListManager (Lyris LM) ] and [ Lyris Professional Services ], are addressing the challenges that marketers face around the world and rapidly expanding its global footprint. In September, Lyris announced an expanded presence in [ France and French language product availability ] to support growth in the region. Additionally, Lyris continues to globalize digital marketing solutions with ongoing momentum and [ local language product availability in Latin America ].

aAs we continue to see exponential growth in the ecommerce industry and email marketing overall, our customers are demanding tools that help them reach consumers where they live, work and play with compelling, cohesive and relevant cross-channel messages,a said Michael Weston, general manager and senior vice president, EMEA. aOur ecommerce customers in EMEA and around the world choose Lyris because we have proven success delivering robust, valuable solutions that make marketersa™ jobs easier and we are committed to continuing to meet the demands of this rapidly growing segment.a

Lyris is showcasing its solutions for ecommerce to more than 4,500 industry leaders at the [ eCommerce Expo ], October 11-12, at the The Olympia Exhibition Centre in London, stand #536.

About Lyris

[ Lyris, Inc. ] is the global digital marketing expert, delivering the perfect blend of [ technology ] and [ industry ][ knowledge ] to help businesses achieve value with their email marketing campaigns. Lyris' high-performance, secure and flexible email marketing platforms, [ Lyris HQ ] and [ Lyris ListManager (Lyris LM ]), optimize email efficiency by providing automated email delivery, robust segmentation and integrated social, mobile, search and analytics. The Lyris solutions portfolio is comprised of both in-the-cloud and on-premises email marketing solutions - [ Lyris HQ ], [ Lyris LM ] - combined with customer-focused services and support. We understand the unique needs of companies and build solutions for marketers that deliver quantifiable ROI and true business value. [ www.lyris.com ]

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