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Avid Awarded Large Broadcast Services Contract for Major Sporting Event in London

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^{Published in Science and Technology on Tuesday, July 26th 2011 at 6:20 GMT by Market Wire}  

BURLINGTON, Mass.--([ BUSINESS WIRE ])--Avid®[ (NASDAQ:AVID) ]today announced that it has been awarded a significant contract to supply production and distribution kit and expertise to contribute to the broadcast of a major sporting event in London next year. Over the next year, [ Avid Professional Services ], the workflow consultancy and delivery division of Avid, will collaborate with a third-party technology supplier to provide core broadcast services and onsite support. Avid was awarded the contract because of its workflow integration capability and ability to offer customers a complete professional services engagement, ensuring full system uptime as well as operational assistance and support.

At the heart of the workflow set-up is [ Avid Interplay® Production Asset Management ], which will be the largest such system Avid has delivered to date. Capable of storing up to 5000 hours of HD data online, the core system will also have the capacity to handle at least 76 incoming simultaneous HD file-based recordings, as well as contributions from remote venues. The system will provide facilities for the rights holders to directly access all events media and operational facilities such as editing, playout and web publishing. The solution also includes the use of [ Avid iNEWS® Command ] and [ Avid AirSpeed® Multi Stream ] for program distribution.

Gary Greenfield, CEO of Avid, said: aWhen it really countsa"whether on a global stage or close to homea"media enterprises know they can count on Avid, and we are committed to their success. Next year the whole world will be watching London, and to serve as the backbone for the digital workflows will really showcase Avida™s strengths and capabilities. It further demonstrates our commitment to delivering proven solutions that media enterprises can count on to get the job done, around the clock.a

About Avid

Avid creates the digital audio and video technology used to make the most listened to, most watched and most loved media in the world a" from the most prestigious and award-winning feature films, music recordings, television shows, live concert tours and news broadcasts, to music and movies made at home. Some of Avida™s most influential and pioneering solutions include Media Composer®, Pro Tools®, Interplay®, ISIS®, VENUE, Oxygen 8, Sibelius®, System 5, and Pinnacle Studioa". For more information about Avid solutions and services, visit [ www.avid.com ], [ del.icio.us ], [ Flickr ], [ Twitter ] and [ YouTube ]; connect with Avid on [ Facebook ]; or subscribe to Avid [ Industry Buzz ].

© 2011 Avid Technology, Inc. All rights reserved. Product features, specifications, system requirements and availability are subject to change without notice. Avid, the Avid logo, Interplay, iNEWS, AirSpeed, Media Composer, Pro Tools, Interplay, ISIS, Sibelius and Pinnacle Studio are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. The Interplay name is used with the permission of the Interplay Entertainment Corp. which bears no responsibility for Avid products. All other trademarks are the property of their respective owners.